Design, Gareth Case

QR Codes – Measurable Intrigue

Despite seeing these codes appearing more often all over direct mail, e-shots, coffee cups and even on washing labels in my clothes I ignored them, probably for about 18 months. Curiosity however, as always, got the better of this cat and having seen this video on #Mashable I suddenly realised their worth.

You see, words like ‘curiosity’ and ‘intrigue’ interest me, enough to make a 2nd visit to the App store, this time on my iPhone 4 and download a free QR reader. I had to experiment with these and understand them because when used properly in well designed campaigns, curiosity rules and recipients can’t resist the temptation to find out what’s hidden beneath. It’s not a URL, or a phone number, or an e-mail address, it’s a new way to engage and whilst not brand new or revolutionary, it’s a lot more unique and intriguing than the aforementioned.

In my previous post I spoke about QR codes being an integral part of a multi-touch marketing strategy. Even when they are deployed as part of a larger campaign, they can still be completely measurable. You can point a QR code at any URL you choose and by doing just that, suddenly you can measure the success by the number of visits to that page.

Will it work for you? Try it, sample them in e-mail, direct mail and promotional merchandise but be sure to set up a bespoke landing page for each different media so you can track where they work and where they don’t. You can use this generator to produce your own QR codes and make sure you let me know how you get on.

About garethcase

Gareth Case has more than 12 years experience of marketing in the B2B technology space and has held senior marketing roles at Intermec Technologies, Arc Solutions, Viglen, Athona and now ONI and has experience of working throughout EMEA, North America and APAC. His broad understanding of the full marketing mix combined with a diverse skill set has contributed to the success and growth of his previous employers. Gareth has proven, successful experience in the following marketing disciplines: Offline: Marketing Strategy, Team Leadership, Direct Mail, Campaign Management, Telemarketing, Print Production, Public Relations, Copywriting, Budget Management, Graphic Design, Collateral Design, Presenting. Online: Website Design, Content Management, iPad Toolkits, Social Media, PPC, SEO, Analytics, CRM, E-Marketing, Video. Gareth has experience of working across many vertical markets including Healthcare, Local Government, Education, Finance, Insurance, Manufacturing, Logistics, Retail, Media, Not for Profit and Legal. He has started this blog ‘Inside a Marketing Mind’ to share his experiences and promote debate around the latest marketing innovations. Follow Gareth on Twitter here – http://twitter.com/gareth_case and subscribe to the blog for all the latest updates. For a more detailed synopsis of Gareth’s skills and experience, please visit his blog or LinkedIn page


11 thoughts on “QR Codes – Measurable Intrigue

  1. Youre so cool! I dont suppose Ive read anything like this before. So nice to find somebody with some original thoughts on this subject. realy thank you for starting this up. this website is something that is needed on the web, someone with a little originality. useful job for bringing something new to the internet!

    Posted by Rex Ryan | August 14, 2011, 8:34 pm
  2. Wow, awesome blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your website is wonderful, let alone the content

    Posted by sesli sohbet | August 20, 2011, 10:17 pm
  3. I really liked the article, and the very cool blog

    Posted by rtyecript | August 22, 2011, 2:08 am
  4. humm, that can only be a number of entertaining details you might have destined! Makes me scrape my mind and assume. Continue on the nice writing!

    Posted by all mountain twin tip | September 15, 2011, 5:01 am


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