Despite seeing these codes appearing more often all over direct mail, e-shots, coffee cups and even on washing labels in my clothes I ignored them, probably for about 18 months. Curiosity however, as always, got the better of this cat and having seen this video on #Mashable I suddenly realised their worth.
You see, words like ‘curiosity’ and ‘intrigue’ interest me, enough to make a 2nd visit to the App store, this time on my iPhone 4 and download a free QR reader. I had to experiment with these and understand them because when used properly in well designed campaigns, curiosity rules and recipients can’t resist the temptation to find out what’s hidden beneath. It’s not a URL, or a phone number, or an e-mail address, it’s a new way to engage and whilst not brand new or revolutionary, it’s a lot more unique and intriguing than the aforementioned.
In my previous post I spoke about QR codes being an integral part of a multi-touch marketing strategy. Even when they are deployed as part of a larger campaign, they can still be completely measurable. You can point a QR code at any URL you choose and by doing just that, suddenly you can measure the success by the number of visits to that page.
Will it work for you? Try it, sample them in e-mail, direct mail and promotional merchandise but be sure to set up a bespoke landing page for each different media so you can track where they work and where they don’t. You can use this generator to produce your own QR codes and make sure you let me know how you get on.