Despite seeing these codes appearing more often all over direct mail, e-shots, coffee cups and even on washing labels in my clothes I ignored them, probably for about 18 months. Curiosity however, as always, got the better of this cat and having seen this video on #Mashable I suddenly realised their worth.
You see, words like ‘curiosity’ and ‘intrigue’ interest me, enough to make a 2nd visit to the App store, this time on my iPhone 4 and download a free QR reader. I had to experiment with these and understand them because when used properly in well designed campaigns, curiosity rules and recipients can’t resist the temptation to find out what’s hidden beneath. It’s not a URL, or a phone number, or an e-mail address, it’s a new way to engage and whilst not brand new or revolutionary, it’s a lot more unique and intriguing than the aforementioned.
In my previous post I spoke about QR codes being an integral part of a multi-touch marketing strategy. Even when they are deployed as part of a larger campaign, they can still be completely measurable. You can point a QR code at any URL you choose and by doing just that, suddenly you can measure the success by the number of visits to that page.
Will it work for you? Try it, sample them in e-mail, direct mail and promotional merchandise but be sure to set up a bespoke landing page for each different media so you can track where they work and where they don’t. You can use this generator to produce your own QR codes and make sure you let me know how you get on.
INSIDE A MARKETING MIND: BLOG BY GARETH CASE 
Youre so cool! I dont suppose Ive read anything like this before. So nice to find somebody with some original thoughts on this subject. realy thank you for starting this up. this website is something that is needed on the web, someone with a little originality. useful job for bringing something new to the internet!
Posted by Rex Ryan | August 14, 2011, 8:34 pmGreat Stuff!
Posted by QR Code Registry|Register QR Code|Global QR Registry|QR Code Generator | August 18, 2011, 3:55 pmWow, awesome blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your website is wonderful, let alone the content
Posted by sesli sohbet | August 20, 2011, 10:17 pmHi,
I have been blogging for 3 weeks so not long. Thanks for the positive feedback, makes the effort worthwhile.
Gareth
Posted by garethcase | August 22, 2011, 10:18 amI really liked the article, and the very cool blog
Posted by rtyecript | August 22, 2011, 2:08 amMany thanks for the feedback opn the blog, it’s much appreciated. You can subscribe on the home page https://garethcase.wordpress.com and receive e-mail updates when new posts are published or follow me on Twitter here – http://www.twitter.com/gareth_case
Thanks
Gareth
Posted by garethcase | August 22, 2011, 10:20 amhumm, that can only be a number of entertaining details you might have destined! Makes me scrape my mind and assume. Continue on the nice writing!
Posted by all mountain twin tip | September 15, 2011, 5:01 am