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READING
Communication, CV, Design, Digital, Infographic, Print, Recruitment, Social Media

Infographic CVs – The Key to an Interview or the beginning of a new era in communication?

During my time in various marketing manager roles I have spent countless hours sifting through CVs, both good and bad trying to find that stand out candidate. When I sit here and think about it, not 1 has really struck me… The content has in some instances been enough to make me pick up the phone and arrange that 1st interview but in the creative world of marketing, shouldn’t be be changing the game a little and pushing some boundaries?

With the recent rise of infographics (an illustrative view of inforamtion) I thought the 2 should maybe be combined to create a new breed of CVs. To shoshow you all how these may turn out, I have gone ahead and done one for myself.

Is this the future of CVs as we know them, or is this just one of many documents that can be turned into something a lot easier on the eye than yet another word document. Company profiles, vertical market overviews, product roadmaps, case studies… The opportunities are endless and it has certainly got me thinking about the way in which we produce and consume information.

Have a think about an infographic next time you need to produce something and ask yourself – ‘Will this be more appealing to the audience?’ I’m sure in most cases the answer will probably be yes.

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About garethcase

Gareth Case has more than 12 years experience of marketing in the B2B technology space and has held senior marketing roles at Intermec Technologies, Arc Solutions, Viglen, Athona and now ONI and has experience of working throughout EMEA, North America and APAC. His broad understanding of the full marketing mix combined with a diverse skill set has contributed to the success and growth of his previous employers. Gareth has proven, successful experience in the following marketing disciplines: Offline: Marketing Strategy, Team Leadership, Direct Mail, Campaign Management, Telemarketing, Print Production, Public Relations, Copywriting, Budget Management, Graphic Design, Collateral Design, Presenting. Online: Website Design, Content Management, iPad Toolkits, Social Media, PPC, SEO, Analytics, CRM, E-Marketing, Video. Gareth has experience of working across many vertical markets including Healthcare, Local Government, Education, Finance, Insurance, Manufacturing, Logistics, Retail, Media, Not for Profit and Legal. He has started this blog ‘Inside a Marketing Mind’ to share his experiences and promote debate around the latest marketing innovations. Follow Gareth on Twitter here – http://twitter.com/gareth_case and subscribe to the blog for all the latest updates. For a more detailed synopsis of Gareth’s skills and experience, please visit his blog or LinkedIn page

Discussion

6 thoughts on “Infographic CVs – The Key to an Interview or the beginning of a new era in communication?

  1. This is a great idea Gareth, one to definitely keep in mind! Well done!

    Posted by TargetOnlineMarketing.com | August 17, 2011, 11:35 am
  2. That is good stuff! I have used a CV in visio as a flow chart and it has impressed and got me good jobs, but this model is well ahead and very cool. I will update mine!

    Posted by T Henry | August 17, 2011, 11:40 am
  3. With all the experience and product highlights you have over the years, this is an interesting illustrative way to show it. I’ve always been told to keep to one page if possible though. Do you think 3 pages might be a little much for HR people to spend time perusing?

    Posted by Amy Hirschman (@AmyHirschman) | August 18, 2011, 11:37 pm
  4. If you like it – check out http://www.resumup.com – a service for CV visualizing

    Posted by Rob | August 19, 2011, 3:41 pm
  5. Excellent!

    Posted by Selma Manjee | August 25, 2011, 10:00 am
  6. Hi Gareth, I too think this is a great idea, but as Amy Hirschman has stated, I too have always been advised to keep my CV to no more than two pages max as HR personnel aren’t interested in reading anything above this.

    P.S. This isn’t to say that I wouldn’t give this a go just to analyse the response. It is something I will certainly keep in mind, thanks for sharing this.

    Best regards,

    Billy

    Posted by William Green | August 31, 2011, 7:11 pm

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