Communication, CV, Design, Gareth Case, Recruitment, Social Media, Uncategorized

Increase the number of people reading your blog – My 17 day history

So when I started this blog 17 days ago I wasn’t really sure what the outcome would be, if any.I put 4 posts up on the same day and got 5 viewers in total. Wow I thought. I then blogged again, on the 4th August and the 11th and by the end of that week, my viewers had climbed to the dizzy heights of 49. The improvement, I think was due better content and better use of tags.

In the following 6 days with an additional 4 posts, my reader stats have just gone over 500. So what happened to spurt this growth in readership? 2 things:

1. I wrote my best, most interesting and probably most relevant blog post yet – My Infographic Resume/CV – A copy whcih can be found here and it has already been downloaded 167 times in the past 2 days. It’s innovative, current and everyone has a CV.

2. I learned the power of sharing. In the past 3 days I have subscribed to about 25 marketing related groups on LinkedIn. When I publish my WordPress blog I put an update out on LinkedIn and tick the ‘post to groups’ box and hey presto, it’s instantly got the potential to reach more than 400,000 people. Not just via their LinkedIn timeline, but also delivered as discussion points in their weekly group summary e-mails.

The 2 ingredients above work in perfect harmony together, fresh, interesting content and a huge potential audience, a stark contrast to my first 4 posts in the WordPress blogosphere.

So when writing your next blog, make sure the content is good and that people will want to read it, then push it out to the masses…

About garethcase

Gareth Case has more than 12 years experience of marketing in the B2B technology space and has held senior marketing roles at Intermec Technologies, Arc Solutions, Viglen, Athona and now ONI and has experience of working throughout EMEA, North America and APAC. His broad understanding of the full marketing mix combined with a diverse skill set has contributed to the success and growth of his previous employers. Gareth has proven, successful experience in the following marketing disciplines: Offline: Marketing Strategy, Team Leadership, Direct Mail, Campaign Management, Telemarketing, Print Production, Public Relations, Copywriting, Budget Management, Graphic Design, Collateral Design, Presenting. Online: Website Design, Content Management, iPad Toolkits, Social Media, PPC, SEO, Analytics, CRM, E-Marketing, Video. Gareth has experience of working across many vertical markets including Healthcare, Local Government, Education, Finance, Insurance, Manufacturing, Logistics, Retail, Media, Not for Profit and Legal. He has started this blog ‘Inside a Marketing Mind’ to share his experiences and promote debate around the latest marketing innovations. Follow Gareth on Twitter here – http://twitter.com/gareth_case and subscribe to the blog for all the latest updates. For a more detailed synopsis of Gareth’s skills and experience, please visit his blog or LinkedIn page


4 thoughts on “Increase the number of people reading your blog – My 17 day history

  1. I love your infographic CV and it’s given me heaps of ideas for other applications of this technique – thank you. Did you put it together yourself?

    Posted by Kirsten Hodgson | August 22, 2011, 10:40 pm
  2. That’s really innovative, well done Gareth and thanks for sharing!

    Posted by greatgunsmarketing | August 23, 2011, 1:52 pm
  3. Interesting post. Thank you!

    Posted by custom writing service | August 29, 2011, 8:44 am

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