CV, Gareth Case, Recruitment, Retention, Social Media

Use LinkedIn to Recruit – Faster, Cheaper and Easier

LinkedIn has one tremendous asset. It is the worlds most up to date business contact database. It’s a great tool for sourcing data for campaigns and building company profiles, but have any of you used it as a recruitment tool?

Here are some interesting stats that may make you realise how important social media is in recruitment:

  1. 82% of jobseekers use social media to look for opportunities
  2. 84% of which will use LinkedIn
  3. 64% of companies have successfully recruited through social media
  4. 55% of companies will increase their social media recruitment budgets this year

In February this year I was in search of a Marketing Executive for an internal role. I went about the usual, time-consuming and expensive method of dealing with agencies but with a severe lack of quality candidates around I took it upon myself to find someone suitable.

1st stop? LinkedIn. I used the advance search function to search for people with “Marketing Executive” as their current or past title, living within a 10 mile radius of our office. 274 results appeared and after about 45 minutes of sifting I had ‘shortlisted’ 5 candidates I would like to approach. If you don’t get as many results as you expected, try searching with a colleague through their account as their search results will be different to yours based on their connections

The great thing about LinkedIn is that a complete profile is basically a Curriculum Vitae; Education and employment history, experience, examples of work, links to websites and social networks and in some instances, even references. This is often a greater level of detail than you get from agency CVs.

So back to the 5 candidates. I requested to add them to my network and chose the ‘friend’ option. This gives you a chance to write an introduction where I wrote a very short job description and a call to action if they wanted to find out more. 4 out of the 5 e-mails got a response within 24 hours with 2 resulting in both 1st and 2nd interviews. The end result was a successful hire. I would say the entire process took less than 8 hours including the interviews. The reason this was so successful for me is that I knew what skills and experience I was looking for. As much as agencies say they understand your brief, they will still continue to waste your time sending you both CVs and candidates for interviews that are just not suitable.

As an example, my last hire was another Marketing Executive. Having interviewed 35 candidates for the role I had wasted almost an entire week of my time and had been ineffective in supporting the business during that time. To make the process even more painful there was a 20% agency fee to pay too. When I compare this to my LinkedIn experience, that in total cost me less than a day out of the business and no fees, I have to say I don’t think I will use agencies for recruitment again.

If you’ve got a current vacancy that needs filling, take a look at LinkedIn and save yourself time, hassle and recruitment budget…

About garethcase

Gareth Case has more than 12 years experience of marketing in the B2B technology space and has held senior marketing roles at Intermec Technologies, Arc Solutions, Viglen, Athona and now ONI and has experience of working throughout EMEA, North America and APAC. His broad understanding of the full marketing mix combined with a diverse skill set has contributed to the success and growth of his previous employers. Gareth has proven, successful experience in the following marketing disciplines: Offline: Marketing Strategy, Team Leadership, Direct Mail, Campaign Management, Telemarketing, Print Production, Public Relations, Copywriting, Budget Management, Graphic Design, Collateral Design, Presenting. Online: Website Design, Content Management, iPad Toolkits, Social Media, PPC, SEO, Analytics, CRM, E-Marketing, Video. Gareth has experience of working across many vertical markets including Healthcare, Local Government, Education, Finance, Insurance, Manufacturing, Logistics, Retail, Media, Not for Profit and Legal. He has started this blog ‘Inside a Marketing Mind’ to share his experiences and promote debate around the latest marketing innovations. Follow Gareth on Twitter here – http://twitter.com/gareth_case and subscribe to the blog for all the latest updates. For a more detailed synopsis of Gareth’s skills and experience, please visit his blog or LinkedIn page


5 thoughts on “Use LinkedIn to Recruit – Faster, Cheaper and Easier

  1. I’m just about to start recruiting for an Account Executive – so thanks for the very timely tips.

    Posted by Claire Fuller | August 23, 2011, 11:42 am
  2. I agree, being able to make such specific searches and do you own investigations certainly has a place when compared to the typical recruitment agency approach. We are also looking to recruit a new sales person shortly so I will be looking at going down the LinkedIn route myself. Thanks for your post Gareth.

    Posted by Capital Network Sols (@CapNetSols) | August 23, 2011, 5:18 pm
  3. This story is very interesting and insightful; where are you quoting your statistics from Gareth?

    Posted by Jeff Lewis | August 23, 2011, 5:34 pm
    • Hi Jeff, thanks for the comments, the stats have come from a few sources, I did some searching around online before I wrote the post. DO a google search on LinkedIn Recruitment Infogrpahic and see what pops up, some great stuff out there.


      Posted by garethcase | August 23, 2011, 5:36 pm
  4. Thanks for this! I’ve been searching all over the web for the info.

    Posted by 關鍵字 | October 2, 2011, 1:51 pm

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