LinkedIn has one tremendous asset. It is the worlds most up to date business contact database. It’s a great tool for sourcing data for campaigns and building company profiles, but have any of you used it as a recruitment tool?
Here are some interesting stats that may make you realise how important social media is in recruitment:
- 82% of jobseekers use social media to look for opportunities
- 84% of which will use LinkedIn
- 64% of companies have successfully recruited through social media
- 55% of companies will increase their social media recruitment budgets this year
In February this year I was in search of a Marketing Executive for an internal role. I went about the usual, time-consuming and expensive method of dealing with agencies but with a severe lack of quality candidates around I took it upon myself to find someone suitable.
1st stop? LinkedIn. I used the advance search function to search for people with “Marketing Executive” as their current or past title, living within a 10 mile radius of our office. 274 results appeared and after about 45 minutes of sifting I had ‘shortlisted’ 5 candidates I would like to approach. If you don’t get as many results as you expected, try searching with a colleague through their account as their search results will be different to yours based on their connections
The great thing about LinkedIn is that a complete profile is basically a Curriculum Vitae; Education and employment history, experience, examples of work, links to websites and social networks and in some instances, even references. This is often a greater level of detail than you get from agency CVs.
So back to the 5 candidates. I requested to add them to my network and chose the ‘friend’ option. This gives you a chance to write an introduction where I wrote a very short job description and a call to action if they wanted to find out more. 4 out of the 5 e-mails got a response within 24 hours with 2 resulting in both 1st and 2nd interviews. The end result was a successful hire. I would say the entire process took less than 8 hours including the interviews. The reason this was so successful for me is that I knew what skills and experience I was looking for. As much as agencies say they understand your brief, they will still continue to waste your time sending you both CVs and candidates for interviews that are just not suitable.
As an example, my last hire was another Marketing Executive. Having interviewed 35 candidates for the role I had wasted almost an entire week of my time and had been ineffective in supporting the business during that time. To make the process even more painful there was a 20% agency fee to pay too. When I compare this to my LinkedIn experience, that in total cost me less than a day out of the business and no fees, I have to say I don’t think I will use agencies for recruitment again.
If you’ve got a current vacancy that needs filling, take a look at LinkedIn and save yourself time, hassle and recruitment budget…