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Design, Gareth Case, Infographic, Social Media, Uncategorized

How is social media being used? And to what scale?

The recent growth of social media is mind blowing. Never before have I seen something grow in popularity and adoption as much as social networking has. So what is it really being used for and to what extent? Here is a very interesting infographic, courtesy of @mashable which I am sure you will agree makes for some interested reading. Social really is a channel we can’t ignore…

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About garethcase

Gareth Case has more than 12 years experience of marketing in the B2B technology space and has held senior marketing roles at Intermec Technologies, Arc Solutions, Viglen, Athona and now ONI and has experience of working throughout EMEA, North America and APAC. His broad understanding of the full marketing mix combined with a diverse skill set has contributed to the success and growth of his previous employers. Gareth has proven, successful experience in the following marketing disciplines: Offline: Marketing Strategy, Team Leadership, Direct Mail, Campaign Management, Telemarketing, Print Production, Public Relations, Copywriting, Budget Management, Graphic Design, Collateral Design, Presenting. Online: Website Design, Content Management, iPad Toolkits, Social Media, PPC, SEO, Analytics, CRM, E-Marketing, Video. Gareth has experience of working across many vertical markets including Healthcare, Local Government, Education, Finance, Insurance, Manufacturing, Logistics, Retail, Media, Not for Profit and Legal. He has started this blog ‘Inside a Marketing Mind’ to share his experiences and promote debate around the latest marketing innovations. Follow Gareth on Twitter here – http://twitter.com/gareth_case and subscribe to the blog for all the latest updates. For a more detailed synopsis of Gareth’s skills and experience, please visit his blog or LinkedIn page

Discussion

One thought on “How is social media being used? And to what scale?

  1. Nice graphic but interesting that all the ‘success points’ seemed to be related to number of views, Tweets, Likes etc. Even the Eventbrite stats don’t say whether these are sales totally attributable to Facebook.
    The only real ROI stats are for the Free the Children campaign. Congrats to them.

    Posted by David Hodson | September 5, 2011, 10:12 am

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