Communication, Design, Digital, Futures, Gareth Case, Infographic, Print, Social Media, Uncategorized, Video

Goodbye QR Codes – Hello Blippar

Gareth Case Blippar

Just as we are all getting used to using QR codes guess what? They have been well and truly superseded.

Welcome to Blippar

Blippar is an App for smartphones that pitches itself as a ‘Magic Lens to the World’. Using augmented reality, the Blippar App turns mundane, 2D advertising and information into  an interactive 3 dimensional experience. For it to work, simply open the app and hold it in-front of anything ‘Blippable’ for it to suddenly spring to life. Unlike QR codes, the entire ad is a trigger for it to work rather than having to scan a barcode.

Here is how it works in a little more detail

Check out this video to see how Tesco are using Blippar as part of a Print/Digital campaign in a National newspaper. Or, download Blippar from the Apple App Store or Android Marketplace and try it for yourself below. It’s really quite impressive.


As I have mentioned in previous posts, I can’t help but feel that the social media and digital approach to marketing will ultimately win over traditional methods. For me though, the timing of Blippar is perfect. It will re-invigorate print advertising and perfectly blends the traditional and digital worlds together.

What’s more it has been backed my some of the worlds biggest brands, who have already incorporated Blippar interactivity into their advertising such as Omega, Cadbury’s, Marmite, Trebor and as seen here, Tesco.

I for one can’t wait to see just how big Blippar becomes. It won’t be long in my opinion before we’re asking if things are ‘Blippable’


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About garethcase

Gareth Case has more than 12 years experience of marketing in the B2B technology space and has held senior marketing roles at Intermec Technologies, Arc Solutions, Viglen, Athona and now ONI and has experience of working throughout EMEA, North America and APAC. His broad understanding of the full marketing mix combined with a diverse skill set has contributed to the success and growth of his previous employers. Gareth has proven, successful experience in the following marketing disciplines: Offline: Marketing Strategy, Team Leadership, Direct Mail, Campaign Management, Telemarketing, Print Production, Public Relations, Copywriting, Budget Management, Graphic Design, Collateral Design, Presenting. Online: Website Design, Content Management, iPad Toolkits, Social Media, PPC, SEO, Analytics, CRM, E-Marketing, Video. Gareth has experience of working across many vertical markets including Healthcare, Local Government, Education, Finance, Insurance, Manufacturing, Logistics, Retail, Media, Not for Profit and Legal. He has started this blog ‘Inside a Marketing Mind’ to share his experiences and promote debate around the latest marketing innovations. Follow Gareth on Twitter here – http://twitter.com/gareth_case and subscribe to the blog for all the latest updates. For a more detailed synopsis of Gareth’s skills and experience, please visit his blog or LinkedIn page


6 thoughts on “Goodbye QR Codes – Hello Blippar

  1. I’m not quite sure this is going to replace QR codes, sure it has the potential and sure Tesco’s is a massive brand to have landed but the simplicity of QR codes and their universal support across all platforms could mean that the technology wins out or we could get into the situation of DVD / Blu-RAY where the more expensive, better technology is a premium that larger names flock to whilst smaller companies focus their efforts on QR codes.

    Just 1 QR code scanner, not even the most popular one is reporting downloads of 250k copies of their app, per month and if anything that number is growing not shrinking.

    It will be interesting to see what happens and I’ll be keeping an eye on your blog for the latest developments.



    Posted by Paul Howlett | September 27, 2011, 7:49 pm
  2. Gareth – you should checkout Aurasma, who are already established in this space and offer a similar technology to Blippar. If they are going to compete head-on, they really need to offer an API/dev access, otherwise it sits in isolation unless they are trying to keep their platform closed, which would not be advisable.

    I will be interested to hear any new developments from them though.

    Posted by Hugo Pickering | September 30, 2011, 8:43 am
  3. Great article Gareth. We also wrote a piece about the Blippar app, which I believe it has a good potential to make advertising more interactive and engaging.


    Posted by Flavia Giardino | October 13, 2011, 11:21 am
  4. Not sure if it’s going to replace QR codes but it’s more of an alternative to. Google are also trailing ‘Google Goggles’ that matches the offline image against a library of images, providing brands with an alternative to QR codes. http://tiny.cc/y3sev

    Posted by Andrew Thelwell | November 17, 2011, 12:28 pm
  5. What about layar, again already established. http://www.layar.com/

    Posted by Paddy Callaghan | June 26, 2012, 1:22 pm


  1. Pingback: QR Codes, take two! and augmented reality « NJ nuMedia - September 28, 2011

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