Just as we are all getting used to using QR codes guess what? They have been well and truly superseded.
Welcome to Blippar
Blippar is an App for smartphones that pitches itself as a ‘Magic Lens to the World’. Using augmented reality, the Blippar App turns mundane, 2D advertising and information into an interactive 3 dimensional experience. For it to work, simply open the app and hold it in-front of anything ‘Blippable’ for it to suddenly spring to life. Unlike QR codes, the entire ad is a trigger for it to work rather than having to scan a barcode.
Check out this video to see how Tesco are using Blippar as part of a Print/Digital campaign in a National newspaper. Or, download Blippar from the Apple App Store or Android Marketplace and try it for yourself below. It’s really quite impressive.
As I have mentioned in previous posts, I can’t help but feel that the social media and digital approach to marketing will ultimately win over traditional methods. For me though, the timing of Blippar is perfect. It will re-invigorate print advertising and perfectly blends the traditional and digital worlds together.
What’s more it has been backed my some of the worlds biggest brands, who have already incorporated Blippar interactivity into their advertising such as Omega, Cadbury’s, Marmite, Trebor and as seen here, Tesco.
I for one can’t wait to see just how big Blippar becomes. It won’t be long in my opinion before we’re asking if things are ‘Blippable’