Communication, Digital, Futures, Gareth Case, Social Media, Uncategorized

Google: The power of +1


I recently wrote a post about Google entering the social networking world a little, well. late. I stick by that statement and believe that they should have been doing social for the past 5 years at least. What many people have underestimated however is the power of their +1 button. Let me explain some of the benefits to Google:

1. It’s integrated with search
+1 is built right into the worlds most popular search engine, you can choose to +1 something straight from the search results page, a sharing option that is not available for any of the other social networks.

2. It improves your search ranking
There is no doubt that Google has some of the best SEO algorithms in the search space, it’s that, that made them so popular in their early years. What has been missing however is the social element. Bing, historically has performed better for Social related search but now +1 has added a Social layer to Google’s ability to rank pages. This is so powerful as a page that is +1’d has been ‘approved’ as good content by actual people rather than just bots.

3. It’s Social
People in your Google+ Circles will see your profile picture right underneath the search result you have +1’d. This gives the search more credibility and therefore more chance or more click-throughs. My Circles will see my profile picture below this post for example

Google+ Gareth Case

4. It Bookmark’s
I am terrible for remembering to bookmark useful sites. Google+ automatically stores a list of the content you have +1’d within a tab on your Google profile. Perfect for keeping track of useful content without having to create specific bookmarks.

So there we have it, 4 good reasons for using Google+ and a snapshot of how important it will be for both personal users and businesses moving forward.

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About garethcase

Gareth Case has more than 12 years experience of marketing in the B2B technology space and has held senior marketing roles at Intermec Technologies, Arc Solutions, Viglen, Athona and now ONI and has experience of working throughout EMEA, North America and APAC. His broad understanding of the full marketing mix combined with a diverse skill set has contributed to the success and growth of his previous employers. Gareth has proven, successful experience in the following marketing disciplines: Offline: Marketing Strategy, Team Leadership, Direct Mail, Campaign Management, Telemarketing, Print Production, Public Relations, Copywriting, Budget Management, Graphic Design, Collateral Design, Presenting. Online: Website Design, Content Management, iPad Toolkits, Social Media, PPC, SEO, Analytics, CRM, E-Marketing, Video. Gareth has experience of working across many vertical markets including Healthcare, Local Government, Education, Finance, Insurance, Manufacturing, Logistics, Retail, Media, Not for Profit and Legal. He has started this blog ‘Inside a Marketing Mind’ to share his experiences and promote debate around the latest marketing innovations. Follow Gareth on Twitter here – http://twitter.com/gareth_case and subscribe to the blog for all the latest updates. For a more detailed synopsis of Gareth’s skills and experience, please visit his blog or LinkedIn page


11 thoughts on “Google: The power of +1

  1. Its the power of google search which gives +1 an advantage over face like.

    Posted by Harsha | September 29, 2011, 10:21 am
  2. Say it or not, Google +1 has increased the importance of social media in the market of SEO and soon it will be noticed in the form of rat race by the SEO’s.
    SEO Cork.

    Posted by Roger Peterson | September 29, 2011, 2:08 pm
  3. Very helpful info. Hope to see extra posts soon!

    Posted by newgoogletrends | September 29, 2011, 2:24 pm
  4. Amazing Google: The power of 1 « INSIDE A MARKETING MIND: BLOG BY … site, love it . I will let my friends know Keep up the good content, garethcase, very interesting.

    Posted by Mark | September 29, 2011, 8:12 pm
  5. Thanks for sharing this article, Gareth. I was hesitant about adding another social media devices to my plan, but Google+ sounds like it’s worth the effort. I agree they surprisingly waited far too long to get in the game, but I’m sure they’ll eventually be the one to beat.

    Posted by Chamois B. Lopez (@chamoislopez) | September 30, 2011, 10:27 pm
  6. I don’t normally comment on blogs.. But nice post! I just bookmarked your site

    Posted by Taylor Akau | October 10, 2011, 10:11 am
  7. Aw, this was a really quality post.

    Posted by best running songs | October 14, 2011, 9:37 pm
  8. Decent site. Thank you.,

    Posted by Florida Zipfel | October 17, 2011, 6:29 pm
  9. Hi, really loving the design of your website. Would you mind if I asked you what theme youre making use of here? I’m new to this, but I’m hoping to have mine looking nearly as cool as yours. Thanks a lot.

    Posted by Wisata Belitung | October 20, 2011, 8:35 am
  10. You could certainly see your skills in the work you write. The world hopes for even more passionate writers like you who are not afraid to say how they believe. Always go after your heart.

    Posted by Maybell Duttry | October 20, 2011, 10:31 pm
  11. Nice article, few new things for me – appreciate

    Posted by fontanny czekoladowe | October 24, 2011, 11:55 pm

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