A little less than a month ago, I posted an entry asking the question – Can video content be produced in-house. It sparked tremendous debate amongst marketing professionals, agencies and videographers. Well, 3 and a bit weeks later I have some of my home-grown video to show and would love to hear your feedback.
The Video was shot using a HD Flip camera and a £495 back drop and lighting kit. It has been edited using free iMovie software on my Mac and we have completed 5 videos using about 3 man days, considerably cheaper than the agency quote we received.
Yes, the quality is not amazing, but it’s sufficient for our needs and what’s more, if we want to edit or change it, the only cost is our time. We will have completed 8 videos in total by the end of the project which I estimate will have taken 5-6 days time and I will share these with you when they are complete.
These videos have been published in HD for YouTube and have also been provided to our sales teams on their iPhones and iPads.
Looking forward to your comments.