Gareth Case, Social Media

The role Apple played in the rise of social media.

The success of social media is often attributed to the likes of Mark Zuckerberg, Facebook’s creator. What Mark has achieved is nothing short of simply amazing. His networking platform has transformed the way the world communicates, collaborates, advertises and consumes information.

For me though, there is one element of social networking that never gets the credit it deserves when we talk about its success. Technology. You see, without devices like iPhones, Android phones and innovative tablets, social networks simply would not get the air time they receive today. Companies like Apple and Google have created platforms that we want to spend time on rather than having to spend time on. Ask yourself, would you spend as much time on Facebook, LinkedIn and Twitter if you had to log on via a PC or Mac every time? I know I wouldn’t.

What we have here is hardware and software working in perfect harmony one may struggle to survive without the other but together they form a perfect combination.

iOS5, due for release next week will be Apple’s most social friendly platform release in their history. They understand what their customers want better than any other company and usually before their customers even know it themselves.

Next time you ‘tweet’ or ‘like’ something, have a look what you’re doing it on, they’ve made it easy huh?

Please follow me on twitter for all my latest updates.


About garethcase

Gareth Case has more than 12 years experience of marketing in the B2B technology space and has held senior marketing roles at Intermec Technologies, Arc Solutions, Viglen, Athona and now ONI and has experience of working throughout EMEA, North America and APAC. His broad understanding of the full marketing mix combined with a diverse skill set has contributed to the success and growth of his previous employers. Gareth has proven, successful experience in the following marketing disciplines: Offline: Marketing Strategy, Team Leadership, Direct Mail, Campaign Management, Telemarketing, Print Production, Public Relations, Copywriting, Budget Management, Graphic Design, Collateral Design, Presenting. Online: Website Design, Content Management, iPad Toolkits, Social Media, PPC, SEO, Analytics, CRM, E-Marketing, Video. Gareth has experience of working across many vertical markets including Healthcare, Local Government, Education, Finance, Insurance, Manufacturing, Logistics, Retail, Media, Not for Profit and Legal. He has started this blog ‘Inside a Marketing Mind’ to share his experiences and promote debate around the latest marketing innovations. Follow Gareth on Twitter here – http://twitter.com/gareth_case and subscribe to the blog for all the latest updates. For a more detailed synopsis of Gareth’s skills and experience, please visit his blog or LinkedIn page


One thought on “The role Apple played in the rise of social media.

  1. The development in mobile technology has had a huge influence on the growth of social media. Microblogging sites like Twitter would almost be redundant without the smart phone.
    Katie Leaver, LondonLovesJobs

    Posted by Katie Leaver | October 6, 2011, 3:57 pm

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