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READING
Design, Gareth Case, SEO, Social Media, Web

My Latest Creation

Yes, it’s finally here, the new ONI website. After 3 pain-staking months of Photoshop, WordPress, cross-browser testing and hosting issues it’s alive!!!

http://www.oni.co.uk

Would love to hear your thoughts and feedback on a site built entirely in-house by a self-taught enthusiast: Me.

For those that want some information on some of the site features, see below:

  • Live Chat – We have built live chat capability into the site. As agents, We can see what page the user is navigating and guide them to the content they require. It also sends a transcript of the conversation to us upon completion of the chat session. The live chat option is not available if there are no agents logged in.
  • Social Sharing – There is a ‘Share’ button on the left hand of each page, enabling visitors to share content to their social networks. This will help increase visitor numbers to the site and make it easier for us to share content through our social channels. There are also links to our social networks in the top right corner of each page.
  • Blog and News – There is a new Blog and News section available from the main menu at the top. Again, this is easy to change and add content to.
  • Google Real Time Reporting – We have also installed Google Analytics Real-Time reporting into this site. We can now accurately track the number of users on our site in real-time, what they are looking at, where they live and many more metrics. This will help us understand where our site is working and also where it’s failing so we can continue to tweak and improve user experience. We can also use this to see the immediate impact of marketing campaign we send.
  • Mobile Device Detection – As the 3D animated slider on the homepage is built-in flash, We have configured the site so that users viewing it on mobiles and tablets do not get a blank area (as they did on our old site) They are instead presented with an animated JavaScript based slider.
  • Blog Tag Cloud – In the bottom right hand corner we have included a 3D blog tag cloud. This presents keywords or ‘tags’ from our blog posts. The larger they are, the more blogs they appear in. As we write more content, this will become more useful in guiding visitors to relevant content.

I look forward to receiving your comments.

Follow me on Twitter for my latest updates

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About garethcase

Gareth Case has more than 12 years experience of marketing in the B2B technology space and has held senior marketing roles at Intermec Technologies, Arc Solutions, Viglen, Athona and now ONI and has experience of working throughout EMEA, North America and APAC. His broad understanding of the full marketing mix combined with a diverse skill set has contributed to the success and growth of his previous employers. Gareth has proven, successful experience in the following marketing disciplines: Offline: Marketing Strategy, Team Leadership, Direct Mail, Campaign Management, Telemarketing, Print Production, Public Relations, Copywriting, Budget Management, Graphic Design, Collateral Design, Presenting. Online: Website Design, Content Management, iPad Toolkits, Social Media, PPC, SEO, Analytics, CRM, E-Marketing, Video. Gareth has experience of working across many vertical markets including Healthcare, Local Government, Education, Finance, Insurance, Manufacturing, Logistics, Retail, Media, Not for Profit and Legal. He has started this blog ‘Inside a Marketing Mind’ to share his experiences and promote debate around the latest marketing innovations. Follow Gareth on Twitter here – http://twitter.com/gareth_case and subscribe to the blog for all the latest updates. For a more detailed synopsis of Gareth’s skills and experience, please visit his blog or LinkedIn page

Discussion

One thought on “My Latest Creation

  1. Really impressed that you did this without any help from web developers. Like the clean, uncluttered look–seems easy to find content.

    Posted by Tara | March 3, 2012, 2:29 am

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