Communication, Futures, Gareth Case, Infographic, Print, Social Media, Web

The Integrated Campaign Approach [INFOGRAPHIC]

I have spoken before about the importance of integrating marketing. I strongly believe that no single marketing channel is truly effective on its own. But what does an integrated campaign look like?

Take a look at my latest infographic which goes through the campaign life cycle and its most important elements from conception to conversion.

Awaiting your feedback…

Follow me on Twitter for my latest updates


About garethcase

Gareth Case has more than 12 years experience of marketing in the B2B technology space and has held senior marketing roles at Intermec Technologies, Arc Solutions, Viglen, Athona and now ONI and has experience of working throughout EMEA, North America and APAC. His broad understanding of the full marketing mix combined with a diverse skill set has contributed to the success and growth of his previous employers. Gareth has proven, successful experience in the following marketing disciplines: Offline: Marketing Strategy, Team Leadership, Direct Mail, Campaign Management, Telemarketing, Print Production, Public Relations, Copywriting, Budget Management, Graphic Design, Collateral Design, Presenting. Online: Website Design, Content Management, iPad Toolkits, Social Media, PPC, SEO, Analytics, CRM, E-Marketing, Video. Gareth has experience of working across many vertical markets including Healthcare, Local Government, Education, Finance, Insurance, Manufacturing, Logistics, Retail, Media, Not for Profit and Legal. He has started this blog ‘Inside a Marketing Mind’ to share his experiences and promote debate around the latest marketing innovations. Follow Gareth on Twitter here – http://twitter.com/gareth_case and subscribe to the blog for all the latest updates. For a more detailed synopsis of Gareth’s skills and experience, please visit his blog or LinkedIn page


5 thoughts on “The Integrated Campaign Approach [INFOGRAPHIC]

  1. Excellent, very well explained infographic. Have repinned this on Pinterest! 🙂 Thanks, Gareth!

    Posted by Inbound Marketing | February 22, 2012, 4:11 pm
  2. Hi Gareth, I am glad you mentioned Print campaigns as everyone gets swept up in social media and believe they can forget about print. Although it is the most expensive it can still bring the return on investments particularily if work has been done with your database to personalise. Thanks for the infographic – good to have visuals to demonstrate

    Posted by LionShare - Brendan Cunningham | February 23, 2012, 10:37 am
  3. Great post gareth really interesting. As a 45-54 year old I am just in the “declining email” category so thanks for helping me stay the right side of the line! Impressive infographic too.

    Posted by peter haigh | February 25, 2012, 7:44 am


  1. Pingback: Infographic on integrated marketing campaigns - - Network Panda – cPanel Web hosting, PHP, MySQL, unlimited disk space and bandwidth - March 19, 2012

  2. Pingback: 5 Tips for Successful E-Mail Campaigns « INSIDE A MARKETING MIND: BLOG BY GARETH CASE - May 16, 2012

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