Communication, Futures, Gareth Case, Social Media, Web

Amazing Guerrilla Marketing Flashmob Makes London Sing

A recent project I have worked on that I think is worth sharing…

924 mince pies, 30 gospel choir singers (and a guitarist!) 11 members of team Xuber, 4 camera men, one giant Xuber banner… all made up the fantastic Xuber surprise which took place on 18th December 2012 to spread festive cheer and say a big ‘thank you’ to Xuber’s customers!

Kicking off in Leadenhall Market at 1pm, one member of the Xuber flash mob choir lead the seasonal rendition of Mariah Carey’s ‘All I want for Christmas is you.’ Surprised onlookers from the London insurance market watched in awe as the remaining 29 singers congregated in the middle of the market. The energy and excitement in the market was palpable – the Xuber flash mob had begun!

Our customer, Marsh’s offices were the next stop in Xuber’s mission to spread Christmas joy. People stopped, children danced and others took pictures and filmed videos on their smartphones. To view pictures click here.

A few mince pies later and the journey continued to XL’s offices, Xchanging and the Lloyds building. The show sparked discussion with a large amount of interest from the market as they listened to the choir and asked questions about Xuber through mouthfuls of mince pies.

But the Xuber surprise didn’t end there! The final stop was the Royal Exchange steps by Bank station in the midst of rush hour. Hundreds of commuters stopped in their tracks when the choir burst into song providing some Christmas cheer before heading home.

Feedback was overwhelming and many joined the conversation on social media to add their comments:

“What a fantastic #xubersurprise -great work from @xubersocial team”

“The #xubersurprise Christmas choir is on Gracechurch St. Come on down!”

“@xubersocial can’t wait to see the #xubersurprise on YouTube tough to see and hear it 3300 miles away.”

“Excellent show > Seasons greetings from the Xuber Christmas choir”

“Well done Xuber for bringing Xmas cheer to London #insurance market “

Search for #XuberSurprise or #AngelicFlashmob on twitter to read more!

You can follow me on Twitter here – http://twitter.com/gareth_case

About garethcase

Gareth Case has more than 12 years experience of marketing in the B2B technology space and has held senior marketing roles at Intermec Technologies, Arc Solutions, Viglen, Athona and now ONI and has experience of working throughout EMEA, North America and APAC. His broad understanding of the full marketing mix combined with a diverse skill set has contributed to the success and growth of his previous employers. Gareth has proven, successful experience in the following marketing disciplines: Offline: Marketing Strategy, Team Leadership, Direct Mail, Campaign Management, Telemarketing, Print Production, Public Relations, Copywriting, Budget Management, Graphic Design, Collateral Design, Presenting. Online: Website Design, Content Management, iPad Toolkits, Social Media, PPC, SEO, Analytics, CRM, E-Marketing, Video. Gareth has experience of working across many vertical markets including Healthcare, Local Government, Education, Finance, Insurance, Manufacturing, Logistics, Retail, Media, Not for Profit and Legal. He has started this blog ‘Inside a Marketing Mind’ to share his experiences and promote debate around the latest marketing innovations. Follow Gareth on Twitter here – http://twitter.com/gareth_case and subscribe to the blog for all the latest updates. For a more detailed synopsis of Gareth’s skills and experience, please visit his blog or LinkedIn page


One thought on “Amazing Guerrilla Marketing Flashmob Makes London Sing

  1. It was a fantastic day. Birddog and Xuber make a good team 🙂
    Watch this space in 2013.

    Posted by Katie | December 21, 2012, 3:12 pm

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