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garethcase

Gareth Case has more than 12 years experience of marketing in the B2B technology space and has held senior marketing roles at Intermec Technologies, Arc Solutions, Viglen, Athona and now ONI and has experience of working throughout EMEA, North America and APAC. His broad understanding of the full marketing mix combined with a diverse skill set has contributed to the success and growth of his previous employers. Gareth has proven, successful experience in the following marketing disciplines: Offline: Marketing Strategy, Team Leadership, Direct Mail, Campaign Management, Telemarketing, Print Production, Public Relations, Copywriting, Budget Management, Graphic Design, Collateral Design, Presenting. Online: Website Design, Content Management, iPad Toolkits, Social Media, PPC, SEO, Analytics, CRM, E-Marketing, Video. Gareth has experience of working across many vertical markets including Healthcare, Local Government, Education, Finance, Insurance, Manufacturing, Logistics, Retail, Media, Not for Profit and Legal. He has started this blog ‘Inside a Marketing Mind’ to share his experiences and promote debate around the latest marketing innovations. Follow Gareth on Twitter here – http://twitter.com/gareth_case and subscribe to the blog for all the latest updates. For a more detailed synopsis of Gareth’s skills and experience, please visit his blog or LinkedIn page
garethcase has written 66 posts for INSIDE A MARKETING MIND: BLOG BY GARETH CASE

Is B2B Marketing Really Boring?

I was recently asked by a journalist whether I thought B2B marketing is boring? It’s often perceived this way due to the amount on ‘cool’ consumer marketing we are witness to every day. But in my opinion, B2B marketing is only as ‘boring’ as the marketing team behind it and the organisations’ desire to truly differentiate. … Continue reading

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A Social Recruitment Experiment

    OK, here’s the deal. we live in a connected world and recruitment is all about connections. So I thought I would try a little experiment. Simply like the message on LinkedIn that led you here and should I win the Euro Millions Lottery on Friday, you will be entitled to an equal share.  The … Continue reading

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The Next Big Role in Marketing – The Content Marketing Manager

Marketing positions have been pretty static over the past 5-10 years. We have however, seen a slight shift that has matched our marketing efforts, the rise of online and digital marketing managers and execs for example, but these job functions require a similar skill set to their predecessors’, only they are doing it online, rather than … Continue reading

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Amazing Guerrilla Marketing Flashmob Makes London Sing

A recent project I have worked on that I think is worth sharing… 924 mince pies, 30 gospel choir singers (and a guitarist!) 11 members of team Xuber, 4 camera men, one giant Xuber banner… all made up the fantastic Xuber surprise which took place on 18th December 2012 to spread festive cheer and say … Continue reading

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Marketing Trends – The future of the CV and how to differentiate when looking for your dream marketing role in 2013

Right, “time to update the CV” I was thinking about a year ago. Having spent the past 14 years innovating in the marketing arena, Microsoft Word, just wasn’t doing it for me. And this got me thinking. We are typically a creative bunch us marketers, and Word doesn’t really do a CV justice. So I … Continue reading

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Marketing Trends – The Rise of the Socially Hosted Website

You might be asking ‘what are the biggest marketing trends for 2013?’ or ‘how can I leverage the latest marketing initiatives  to improve my business?’ Well I think the biggest shift change in how we go to market will be all about the social website. And that doesn’t mean adding a share or like button … Continue reading

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WTF is 4D Marketing

You’re probably thinking, 4 dimensional marketing? Sounds like another bunch of buzzwords that will undoubtedly cost me money at some point. Wrong. The 4D methodology can be created from scratch (often expensive) or from recycling content that’s sitting right under your noses. So. What is 4D marketing and why should you care? Having spent the … Continue reading

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How To Start Your Social Media Strategy

Think your business doesn’t need social media? Think again. Take a look at these stats The reach of the social channels offers a platform that was previously unimaginable to marketers but social media can be daunting for businesses, usually for 2 reasons. Firstly, ‘Where do I start?’ and secondly, ‘How can it benefit my business?’ … Continue reading

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5 Tips for Successful E-Mail Campaigns

Is e-mail washed up? Or is there still life in the old dog? With the world of social media dominating high volumes of b2b and b2c communications, what’s happening to email? There is no doubt both the use and success of email has been in decline over recent years. What this means to marketing professionals … Continue reading

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The Integrated Campaign Approach [INFOGRAPHIC]

I have spoken before about the importance of integrating marketing. I strongly believe that no single marketing channel is truly effective on its own. But what does an integrated campaign look like? Take a look at my latest infographic which goes through the campaign life cycle and its most important elements from conception to conversion. … Continue reading

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