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This category contains 24 posts

The Next Big Role in Marketing – The Content Marketing Manager

Marketing positions have been pretty static over the past 5-10 years. We have however, seen a slight shift that has matched our marketing efforts, the rise of online and digital marketing managers and execs for example, but these job functions require a similar skill set to their predecessors’, only they are doing it online, rather than … Continue reading

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Marketing Trends – The future of the CV and how to differentiate when looking for your dream marketing role in 2013

Right, “time to update the CV” I was thinking about a year ago. Having spent the past 14 years innovating in the marketing arena, Microsoft Word, just wasn’t doing it for me. And this got me thinking. We are typically a creative bunch us marketers, and Word doesn’t really do a CV justice. So I … Continue reading

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Marketing Trends – The Rise of the Socially Hosted Website

You might be asking ‘what are the biggest marketing trends for 2013?’ or ‘how can I leverage the latest marketing initiatives  to improve my business?’ Well I think the biggest shift change in how we go to market will be all about the social website. And that doesn’t mean adding a share or like button … Continue reading

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WTF is 4D Marketing

You’re probably thinking, 4 dimensional marketing? Sounds like another bunch of buzzwords that will undoubtedly cost me money at some point. Wrong. The 4D methodology can be created from scratch (often expensive) or from recycling content that’s sitting right under your noses. So. What is 4D marketing and why should you care? Having spent the … Continue reading

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How Social Media and Digital Print Works for Business’s – A Working Example

I am a fan of multi-channel, multi-touch, fully integrated campaigns. I believe that our audiences should be hit from all angles with a consistent brand and message that is relevant, targeted, measurable and, well, a little bit different. Regular readers of my blog will know of my appreciation for social media. It’s crude scope and ability … Continue reading

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My Latest Creation

Yes, it’s finally here, the new ONI website. After 3 pain-staking months of Photoshop, WordPress, cross-browser testing and hosting issues it’s alive!!! http://www.oni.co.uk Would love to hear your thoughts and feedback on a site built entirely in-house by a self-taught enthusiast: Me. For those that want some information on some of the site features, see … Continue reading

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The Growing Need for Marketing Specialists

Generic is no longer enough. The skill sets of marketing directors, managers, execs and assistants must be honed to specific areas of the marketing mix. Yes, it’s great to have an all-rounder, great to have someone who can try their hand at many different tasks but it’s a lot less valuable than having a dedicated … Continue reading

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2 Types of Marketing Managers and What Difference Your CV Makes

I have worked in marketing management roles for more than 10 years. my roles have been varied both in terms of job function and the companies I have worked for. I have to say that marketing managers fall into 2 clear categories, usually driven by the type of organsiation they work for. Type 1 – … Continue reading

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[VIDEO] Can video content be produced in-house? [UPDATE]

A little less than a month ago, I posted an entry asking the question – Can video content be produced in-house. It sparked tremendous debate amongst marketing professionals, agencies and videographers. Well, 3 and a bit weeks later I have some of my home-grown video to show and would love to hear your feedback. The … Continue reading

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Goodbye QR Codes – Hello Blippar

Just as we are all getting used to using QR codes guess what? They have been well and truly superseded. Welcome to Blippar Blippar is an App for smartphones that pitches itself as a ‘Magic Lens to the World’. Using augmented reality, the Blippar App turns mundane, 2D advertising and information into  an interactive 3 dimensional … Continue reading

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