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This category contains 19 posts

The Next Big Role in Marketing – The Content Marketing Manager

Marketing positions have been pretty static over the past 5-10 years. We have however, seen a slight shift that has matched our marketing efforts, the rise of online and digital marketing managers and execs for example, but these job functions require a similar skill set to their predecessors’, only they are doing it online, rather than … Continue reading

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Marketing Trends – The future of the CV and how to differentiate when looking for your dream marketing role in 2013

Right, “time to update the CV” I was thinking about a year ago. Having spent the past 14 years innovating in the marketing arena, Microsoft Word, just wasn’t doing it for me. And this got me thinking. We are typically a creative bunch us marketers, and Word doesn’t really do a CV justice. So I … Continue reading

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WTF is 4D Marketing

You’re probably thinking, 4 dimensional marketing? Sounds like another bunch of buzzwords that will undoubtedly cost me money at some point. Wrong. The 4D methodology can be created from scratch (often expensive) or from recycling content that’s sitting right under your noses. So. What is 4D marketing and why should you care? Having spent the … Continue reading

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5 Tips for Successful E-Mail Campaigns

Is e-mail washed up? Or is there still life in the old dog? With the world of social media dominating high volumes of b2b and b2c communications, what’s happening to email? There is no doubt both the use and success of email has been in decline over recent years. What this means to marketing professionals … Continue reading

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The Integrated Campaign Approach [INFOGRAPHIC]

I have spoken before about the importance of integrating marketing. I strongly believe that no single marketing channel is truly effective on its own. But what does an integrated campaign look like? Take a look at my latest infographic which goes through the campaign life cycle and its most important elements from conception to conversion. … Continue reading

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Do you need a Social Community Manager? [Infographic]

Before we start, lets talk about the role of a community manager. The recent rise in social media cannot be argued. It’s adoption from individuals to businesses has been astounding. But at what point does a business need someone to not only manage social media, but manage a community within it? Typically a community manager … Continue reading

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2 Types of Marketing Managers and What Difference Your CV Makes

I have worked in marketing management roles for more than 10 years. my roles have been varied both in terms of job function and the companies I have worked for. I have to say that marketing managers fall into 2 clear categories, usually driven by the type of organsiation they work for. Type 1 – … Continue reading

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Social Media Guide: Getting Started With Social Media Strategy

Social Media can be daunting for businesses, usually for 2 reasons. Firstly, ‘Where do I start?’ and secondly, ‘How can it benefit my business?’ In my opinion social media should form a part of every company’s marketing strategy, big or small. The way in which you use it will depend on many factors such as … Continue reading

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Goodbye QR Codes – Hello Blippar

Just as we are all getting used to using QR codes guess what? They have been well and truly superseded. Welcome to Blippar Blippar is an App for smartphones that pitches itself as a ‘Magic Lens to the World’. Using augmented reality, the Blippar App turns mundane, 2D advertising and information into  an interactive 3 dimensional … Continue reading

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Should Sales and Marketing Work Together?

I am writing this post already knowing the answer. What surprises me though is the number of organisations I have either worked for in the past or witnessed first hand, that just don’t subscribe to Sales/Marketing harmony. In my opinion Sales and Marketing must be hand in hand. They are however, in most instances 2 … Continue reading

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