>
ARCHIVE

Uncategorized

This category contains 21 posts

A Social Recruitment Experiment

    OK, here’s the deal. we live in a connected world and recruitment is all about connections. So I thought I would try a little experiment. Simply like the message on LinkedIn that led you here and should I win the Euro Millions Lottery on Friday, you will be entitled to an equal share.  The … Continue reading

Rate this:

Marketing Trends – The Rise of the Socially Hosted Website

You might be asking ‘what are the biggest marketing trends for 2013?’ or ‘how can I leverage the latest marketing initiatives  to improve my business?’ Well I think the biggest shift change in how we go to market will be all about the social website. And that doesn’t mean adding a share or like button … Continue reading

Rate this:

2011 in review

The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog. Here’s an excerpt: The concert hall at the Syndey Opera House holds 2,700 people. This blog was viewed about 23,000 times in 2011. If it were a concert at Sydney Opera House, it would take about 9 sold-out performances for that many … Continue reading

Rate this:

People Buy From People – It’s Simple Really…

As much as it hurts to admit it, having spent my career dedicated to honing my marketing skills, people still buy from people. What I am talking about here is the power of personal relationships. Good sales professionals understand and exploit this. In the B2B technology sector, where I have spent 10+ years, my experience … Continue reading

Rate this:

Need a Marketing Mentor?

I am not quite sure what made me think of this? Perhaps it’s the continued support of ex-colleagues I have received throughout my career? The best way to learn, in my opinion is not by reading and researching, but by speaking to people that have already made, and therefore learned from their mistakes. I have … Continue reading

Rate this:

2 Types of Marketing Managers and What Difference Your CV Makes

I have worked in marketing management roles for more than 10 years. my roles have been varied both in terms of job function and the companies I have worked for. I have to say that marketing managers fall into 2 clear categories, usually driven by the type of organsiation they work for. Type 1 – … Continue reading

Rate this:

Google: The power of +1

I recently wrote a post about Google entering the social networking world a little, well. late. I stick by that statement and believe that they should have been doing social for the past 5 years at least. What many people have underestimated however is the power of their +1 button. Let me explain some of … Continue reading

Rate this:

Goodbye QR Codes – Hello Blippar

Just as we are all getting used to using QR codes guess what? They have been well and truly superseded. Welcome to Blippar Blippar is an App for smartphones that pitches itself as a ‘Magic Lens to the World’. Using augmented reality, the Blippar App turns mundane, 2D advertising and information into  an interactive 3 dimensional … Continue reading

Rate this:

Technorati – Here I come

I have just been approved as a contributor on the World’s leading blog sharing site – Technorati I’ll keep you posted when I have anything published. If there are any specific subjects you want me to blog about please let me know and I will try to accommodate. https://garethcase.wordpress.com Q3VQZVVZ8GNM

Rate this:

Should Sales and Marketing Work Together?

I am writing this post already knowing the answer. What surprises me though is the number of organisations I have either worked for in the past or witnessed first hand, that just don’t subscribe to Sales/Marketing harmony. In my opinion Sales and Marketing must be hand in hand. They are however, in most instances 2 … Continue reading

Rate this: