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This category contains 8 posts

WTF is 4D Marketing

You’re probably thinking, 4 dimensional marketing? Sounds like another bunch of buzzwords that will undoubtedly cost me money at some point. Wrong. The 4D methodology can be created from scratch (often expensive) or from recycling content that’s sitting right under your noses. So. What is 4D marketing and why should you care? Having spent the … Continue reading

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Marketing Trends for 2013 and beyond 2013

Where will your 2013 marketing focus be? You may have seen my post last year on my top 5 marketing trends for 2012 but for me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond this year. 1. The Social … Continue reading

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Why Google+ Must Not Be Ignored

Another social network. I know what you’re thinking. Google+ adoption hasn’t been quite what many were expecting and why should you dedicate your time to another social network? I already spend a considerable amount of time writing this blog and managing my activity through LinkedIn, Twitter and other social channels but Google+ for me does a unique … Continue reading

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[VIDEO] Can video content be produced in-house? [UPDATE]

A little less than a month ago, I posted an entry asking the question – Can video content be produced in-house. It sparked tremendous debate amongst marketing professionals, agencies and videographers. Well, 3 and a bit weeks later I have some of my home-grown video to show and would love to hear your feedback. The … Continue reading

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Goodbye QR Codes – Hello Blippar

Just as we are all getting used to using QR codes guess what? They have been well and truly superseded. Welcome to Blippar Blippar is an App for smartphones that pitches itself as a ‘Magic Lens to the World’. Using augmented reality, the Blippar App turns mundane, 2D advertising and information into  an interactive 3 dimensional … Continue reading

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Marketing Trends for 2013 and beyond

You may have already seen my post on my top 5 marketing trends for 2012 but for me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond next year. 1. The Social Enterprise I have spoken about this innovation … Continue reading

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Top 5 Marketing Trends for 2012

Here are my top 5 marketing trends to look out for as we approach 2012. 1. Location Based Marketing (LBM) This is all about delivering content (usually to mobile devices) to consumers based on their location. Imagine getting a push message from Starbucks as you walk past one of their stores offering you a free … Continue reading

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Can video content be produced in-house?

As I have mentioned in a previous post, Forrester suggests that a 60 second video is worth 1.8 million written words. Having recently created a whole portfolio of new collateral for ONI, it got me thinking. I decided that a 60 second elevator pitch on each of the core solutions we offer would help us … Continue reading

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