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Marketing Trends for 2013 and beyond 2013

Where will your 2013 marketing focus be? You may have seen my post last year on my top 5 marketing trends for 2012 but for me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond this year. 1. The Social … Continue reading

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The Growing Need for Marketing Specialists

Generic is no longer enough. The skill sets of marketing directors, managers, execs and assistants must be honed to specific areas of the marketing mix. Yes, it’s great to have an all-rounder, great to have someone who can try their hand at many different tasks but it’s a lot less valuable than having a dedicated … Continue reading

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Apple’s brand and what we can learn from it

Not everyone is Fanboi. Typically, the techies amongst us revolt against what makes Apple appeal to the masses. But, there is no questioning their success, they are just short of having $100B cash, sat in the bank, an increase from $15.4B at the end of 2007 (the year the iPhone was launched). They are relatively … Continue reading

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2 Types of Marketing Managers and What Difference Your CV Makes

I have worked in marketing management roles for more than 10 years. my roles have been varied both in terms of job function and the companies I have worked for. I have to say that marketing managers fall into 2 clear categories, usually driven by the type of organsiation they work for. Type 1 – … Continue reading

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Apple to set Twitter alight

When Apple released iOS5 last week it made it clear that social networking was a key part of its strategy moving forwards. 10 years ago we hadn’t heard of Twitter, or even the term micro-blogging. Who would have thought that limiting us to tell the world what we are doing in 140 characters or less … Continue reading

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The role Apple played in the rise of social media.

The success of social media is often attributed to the likes of Mark Zuckerberg, Facebook’s creator. What Mark has achieved is nothing short of simply amazing. His networking platform has transformed the way the world communicates, collaborates, advertises and consumes information. For me though, there is one element of social networking that never gets the … Continue reading

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[VIDEO] Can video content be produced in-house? [UPDATE]

A little less than a month ago, I posted an entry asking the question – Can video content be produced in-house. It sparked tremendous debate amongst marketing professionals, agencies and videographers. Well, 3 and a bit weeks later I have some of my home-grown video to show and would love to hear your feedback. The … Continue reading

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Goodbye QR Codes – Hello Blippar

Just as we are all getting used to using QR codes guess what? They have been well and truly superseded. Welcome to Blippar Blippar is an App for smartphones that pitches itself as a ‘Magic Lens to the World’. Using augmented reality, the Blippar App turns mundane, 2D advertising and information into  an interactive 3 dimensional … Continue reading

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Marketing Trends for 2013 and beyond

You may have already seen my post on my top 5 marketing trends for 2012 but for me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond next year. 1. The Social Enterprise I have spoken about this innovation … Continue reading

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[INFOGRAPHIC] HTML5 – Web 3.0 is here but what does it mean?

I remember my first experience of HTML5, it was Google’s home page which can be viewed in a video here on YouTube I also remember thinking, ‘that’s quite cool, but what on earth will it be used for?’ HTML5’s capabilities are far greater than just a funky Google home page. It has massive potential and has … Continue reading

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