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This tag is associated with 28 posts

Increase the number of people reading your blog – My 17 day history

So when I started this blog 17 days ago I wasn’t really sure what the outcome would be, if any.I put 4 posts up on the same day and got 5 viewers in total. Wow I thought. I then blogged again, on the 4th August and the 11th and by the end of that week, … Continue reading

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SEO – Search Engine Optimisation or a Seriously Expensive Option?

SEO – A very interesting subject. There are hundred of companies out there offering ‘first page on Google, guaranteed’ and I should know as about 50 of them call me every week. I have witnessed, first hand the change in SEO over the past 10 years. The days of adding hundreds of metatags to your pages are … Continue reading

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The Facebook generation – Is your business ready to tackle a new demographic?

I have worked in marketing now for more than 12 years. There have always been demographics, which in my opinion need taking very seriously. But over the last few years the most important demographic has appeared and it’s one that is shaping our future as marketing professionals. The 5-16 year old community will, over the … Continue reading

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Carving out a niche has never been more important

The days of relying on the Yellow Pages for your local plumber or a good restaurant have long since gone. What amazed me during that transitional period from paper based research to the trusty internet was the sheer number of online directory services that appeared, in addition to the investment from existing paper directory companies to transition to a’cloud based’ offering … Continue reading

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Infographic CVs – The Key to an Interview or the beginning of a new era in communication?

During my time in various marketing manager roles I have spent countless hours sifting through CVs, both good and bad trying to find that stand out candidate. When I sit here and think about it, not 1 has really struck me… The content has in some instances been enough to make me pick up the … Continue reading

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The end of print as we know it?

I love Sunday mornings, a bit of a lay in, breakfast with the family and a read of the week’s best paper in my opinion, the Sunday Times. Whilst I love the variety the publication offers with it’s plethora of sections, it’s broadsheet form factor is less than ideal. Ahead of a long journey a … Continue reading

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Customer Retention – B2B to B2C

When I look around at the brands I subscribe to they usually offer 1 of 2 things, either an exceptional product or service or a reason to return as a customer.  Take Tesco as a prime example, their products, whilst not bad are by no means at the top of the quality chain. I would … Continue reading

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Social media in the B2B world. Important or a waste of time?

The way in which we consume information is changing and therefore, the way we deliver it to our customers and prospects must also change. I witnessed first-hand the rise of e-mail and as a result, the demise of direct mail, once the king direct marketing. Through the years however, I have to say that e-mail … Continue reading

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