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This tag is associated with 15 posts

My Latest Creation

Yes, it’s finally here, the new ONI website. After 3 pain-staking months of Photoshop, WordPress, cross-browser testing and hosting issues it’s alive!!! http://www.oni.co.uk Would love to hear your thoughts and feedback on a site built entirely in-house by a self-taught enthusiast: Me. For those that want some information on some of the site features, see … Continue reading

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The Growing Need for Marketing Specialists

Generic is no longer enough. The skill sets of marketing directors, managers, execs and assistants must be honed to specific areas of the marketing mix. Yes, it’s great to have an all-rounder, great to have someone who can try their hand at many different tasks but it’s a lot less valuable than having a dedicated … Continue reading

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Apple’s brand and what we can learn from it

Not everyone is Fanboi. Typically, the techies amongst us revolt against what makes Apple appeal to the masses. But, there is no questioning their success, they are just short of having $100B cash, sat in the bank, an increase from $15.4B at the end of 2007 (the year the iPhone was launched). They are relatively … Continue reading

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Social Media Guide: Getting Started With Social Media Strategy

Social Media can be daunting for businesses, usually for 2 reasons. Firstly, ‘Where do I start?’ and secondly, ‘How can it benefit my business?’ In my opinion social media should form a part of every company’s marketing strategy, big or small. The way in which you use it will depend on many factors such as … Continue reading

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Goodbye QR Codes – Hello Blippar

Just as we are all getting used to using QR codes guess what? They have been well and truly superseded. Welcome to Blippar Blippar is an App for smartphones that pitches itself as a ‘Magic Lens to the World’. Using augmented reality, the Blippar App turns mundane, 2D advertising and information into  an interactive 3 dimensional … Continue reading

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Creative agencies should start by being… Creative?

How many times does my phone ring each day? probably 30. How many times is it someone trying to sell me something? probably 20. Now let’s add e-mail, usually un-targeted, non-personal twaddle that probably generates another 20 or so views a day. So, 20 calls and 20 e-mails every day from agencies; Print, Design,Social Media, … Continue reading

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50 Fascinating Facebook Facts

Facebook, its growth and success in unprecedented. The 50 facts below highlight the true scale of Facebook and its users’ activity. But will we ever see a communications platform of this size again? What’s going to be the next big thing? Google+ hasn’t had quite the impact I was expecting. If a brand like Google … Continue reading

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Tips for starting a new blog

So you’re thinking about stepping into the Blogosphere? But not really sure where to start. Here are my views on starting a new blog. There are many things to consider but first I think it’s worth noting that blogs typically fall into 3 categories: Personal Blog – Written about your personal life Personal Business Blog – Covering … Continue reading

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How much time should we spend on social networks?

I often get asked by Marketing Managers and Executives, ‘How much time should I spend on social networking sites?’. The answer always depends on a few key things. The first thing you need to consider is your product or solution. Are you selling coffee in the high street or contact centres to banks? The use … Continue reading

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Why do we buy big brands?

You see them everywhere. Brands, we as consumers trust. And we pay a premium for their products and services even though sometimes the quality is no different. So why do we subscribe to them? It’s a little thing called ‘Marketing’ I found myself, last week, wondering the isles of Tesco’s for our weekly shop. I headed … Continue reading

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