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This tag is associated with 4 posts

Marketing Trends for 2013 and beyond

You may have already seen my post on my top 5 marketing trends for 2012 but for me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond next year. 1. The Social Enterprise I have spoken about this innovation … Continue reading

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Top 5 Marketing Trends for 2012

Here are my top 5 marketing trends to look out for as we approach 2012. 1. Location Based Marketing (LBM) This is all about delivering content (usually to mobile devices) to consumers based on their location. Imagine getting a push message from Starbucks as you walk past one of their stores offering you a free … Continue reading

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SEO – Search Engine Optimisation or a Seriously Expensive Option?

SEO – A very interesting subject. There are hundred of companies out there offering ‘first page on Google, guaranteed’ and I should know as about 50 of them call me every week. I have witnessed, first hand the change in SEO over the past 10 years. The days of adding hundreds of metatags to your pages are … Continue reading

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The Facebook generation – Is your business ready to tackle a new demographic?

I have worked in marketing now for more than 12 years. There have always been demographics, which in my opinion need taking very seriously. But over the last few years the most important demographic has appeared and it’s one that is shaping our future as marketing professionals. The 5-16 year old community will, over the … Continue reading

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