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This tag is associated with 16 posts

The Growing Need for Marketing Specialists

Generic is no longer enough. The skill sets of marketing directors, managers, execs and assistants must be honed to specific areas of the marketing mix. Yes, it’s great to have an all-rounder, great to have someone who can try their hand at many different tasks but it’s a lot less valuable than having a dedicated … Continue reading

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Using Twitter to Drive Revenue

I have been using Twitter for a couple of years at least. I have a personal account and a professional one (@gareth_case). I often get asked what it’s real purpose is. Well for me it does 2 things. My personal account is following everything and anything I am interested in, mainly Football and comedy. My … Continue reading

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2 Types of Marketing Managers and What Difference Your CV Makes

I have worked in marketing management roles for more than 10 years. my roles have been varied both in terms of job function and the companies I have worked for. I have to say that marketing managers fall into 2 clear categories, usually driven by the type of organsiation they work for. Type 1 – … Continue reading

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5 email marketing tips for more successful campaigns

With the world of social media dominating high volumes of b2b and b2c communications, what’s happening to email? There is no doubt both the use and success of email has been in decline over recent years. What this means to marketing professionals is that of you want your email campaigns to succeed, then they need … Continue reading

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[VIDEO] Can video content be produced in-house? [UPDATE]

A little less than a month ago, I posted an entry asking the question – Can video content be produced in-house. It sparked tremendous debate amongst marketing professionals, agencies and videographers. Well, 3 and a bit weeks later I have some of my home-grown video to show and would love to hear your feedback. The … Continue reading

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Google: The power of +1

I recently wrote a post about Google entering the social networking world a little, well. late. I stick by that statement and believe that they should have been doing social for the past 5 years at least. What many people have underestimated however is the power of their +1 button. Let me explain some of … Continue reading

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Goodbye QR Codes – Hello Blippar

Just as we are all getting used to using QR codes guess what? They have been well and truly superseded. Welcome to Blippar Blippar is an App for smartphones that pitches itself as a ‘Magic Lens to the World’. Using augmented reality, the Blippar App turns mundane, 2D advertising and information into  an interactive 3 dimensional … Continue reading

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Marketing Trends for 2013 and beyond

You may have already seen my post on my top 5 marketing trends for 2012 but for me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond next year. 1. The Social Enterprise I have spoken about this innovation … Continue reading

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[INFOGRAPHIC] CVs / Resume’s

About a month ago I created an infographic CV. It has, once again evolved and you can download the latest version here or click the image to the left. But what has it done for me? Firstly, due to the excellent feedback I have received it has proved my original point that infographics are a … Continue reading

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Creative agencies should start by being… Creative?

How many times does my phone ring each day? probably 30. How many times is it someone trying to sell me something? probably 20. Now let’s add e-mail, usually un-targeted, non-personal twaddle that probably generates another 20 or so views a day. So, 20 calls and 20 e-mails every day from agencies; Print, Design,Social Media, … Continue reading

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