E-mail Marketing

This tag is associated with 2 posts

QR Codes – Measurable Intrigue

Despite seeing these codes appearing more often all over direct mail, e-shots, coffee cups and even on washing labels in my clothes I ignored them, probably for about 18 months. Curiosity however, as always, got the better of this cat and having seen this video on #Mashable I suddenly realised their worth. You see, words … Continue reading

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Social media in the B2B world. Important or a waste of time?

The way in which we consume information is changing and therefore, the way we deliver it to our customers and prospects must also change. I witnessed first-hand the rise of e-mail and as a result, the demise of direct mail, once the king direct marketing. Through the years however, I have to say that e-mail … Continue reading

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