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Gareth Case

This tag is associated with 33 posts

How To Start Your Social Media Strategy

Think your business doesn’t need social media? Think again. Take a look at these stats The reach of the social channels offers a platform that was previously unimaginable to marketers but social media can be daunting for businesses, usually for 2 reasons. Firstly, ‘Where do I start?’ and secondly, ‘How can it benefit my business?’ … Continue reading

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The Integrated Campaign Approach [INFOGRAPHIC]

I have spoken before about the importance of integrating marketing. I strongly believe that no single marketing channel is truly effective on its own. But what does an integrated campaign look like? Take a look at my latest infographic which goes through the campaign life cycle and its most important elements from conception to conversion. … Continue reading

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Do you need a Social Community Manager? [Infographic]

Before we start, lets talk about the role of a community manager. The recent rise in social media cannot be argued. It’s adoption from individuals to businesses has been astounding. But at what point does a business need someone to not only manage social media, but manage a community within it? Typically a community manager … Continue reading

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Google Adds Real-Time Analytics – Shouldn’t The Social Channels Too?

I have been a big fan of Google Analytics and a regular user for about 8 years. The level of detail it provides on not only my visitors but their behaviour on websites I run is invaluable. I was excited last week to hear about probably the platform’s biggest development in the history of the … Continue reading

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Why Google+ Must Not Be Ignored

Another social network. I know what you’re thinking. Google+ adoption hasn’t been quite what many were expecting and why should you dedicate your time to another social network? I already spend a considerable amount of time writing this blog and managing my activity through LinkedIn, Twitter and other social channels but Google+ for me does a unique … Continue reading

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Would you pay for Social Media Consultancy?

I get a lot of cold calls. Everything from data, web agencies, telemarketing firms and so on. But recently I have noticed an increase in companies pitching ‘consultancy’. The most popular form at the moment being Social Media Consultancy. So I pose a question, how many of you would be happy to pay for Social … Continue reading

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2 Types of Marketing Managers and What Difference Your CV Makes

I have worked in marketing management roles for more than 10 years. my roles have been varied both in terms of job function and the companies I have worked for. I have to say that marketing managers fall into 2 clear categories, usually driven by the type of organsiation they work for. Type 1 – … Continue reading

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WordPress – The App Store for Web Developers

Web development has come a long, long way in the past few years. I have paid agencies anything from £10-£15K for websites in the past but these days in my opinion are numbered. Let me explain why. I remember in the late 90’s using FrontPage, Microsoft’s ‘attempt’ at a web development tool. Whilst it never … Continue reading

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Apple to set Twitter alight

When Apple released iOS5 last week it made it clear that social networking was a key part of its strategy moving forwards. 10 years ago we hadn’t heard of Twitter, or even the term micro-blogging. Who would have thought that limiting us to tell the world what we are doing in 140 characters or less … Continue reading

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5 email marketing tips for more successful campaigns

With the world of social media dominating high volumes of b2b and b2c communications, what’s happening to email? There is no doubt both the use and success of email has been in decline over recent years. What this means to marketing professionals is that of you want your email campaigns to succeed, then they need … Continue reading

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