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Gareth Case

This tag is associated with 33 posts

The role Apple played in the rise of social media.

The success of social media is often attributed to the likes of Mark Zuckerberg, Facebook’s creator. What Mark has achieved is nothing short of simply amazing. His networking platform has transformed the way the world communicates, collaborates, advertises and consumes information. For me though, there is one element of social networking that never gets the … Continue reading

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[VIDEO] Can video content be produced in-house? [UPDATE]

A little less than a month ago, I posted an entry asking the question – Can video content be produced in-house. It sparked tremendous debate amongst marketing professionals, agencies and videographers. Well, 3 and a bit weeks later I have some of my home-grown video to show and would love to hear your feedback. The … Continue reading

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Google: The power of +1

I recently wrote a post about Google entering the social networking world a little, well. late. I stick by that statement and believe that they should have been doing social for the past 5 years at least. What many people have underestimated however is the power of their +1 button. Let me explain some of … Continue reading

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Social Media Guide: Getting Started With Social Media Strategy

Social Media can be daunting for businesses, usually for 2 reasons. Firstly, ‘Where do I start?’ and secondly, ‘How can it benefit my business?’ In my opinion social media should form a part of every company’s marketing strategy, big or small. The way in which you use it will depend on many factors such as … Continue reading

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Goodbye QR Codes – Hello Blippar

Just as we are all getting used to using QR codes guess what? They have been well and truly superseded. Welcome to Blippar Blippar is an App for smartphones that pitches itself as a ‘Magic Lens to the World’. Using augmented reality, the Blippar App turns mundane, 2D advertising and information into  an interactive 3 dimensional … Continue reading

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Marketing Trends for 2013 and beyond

You may have already seen my post on my top 5 marketing trends for 2012 but for me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond next year. 1. The Social Enterprise I have spoken about this innovation … Continue reading

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Should Sales and Marketing Work Together?

I am writing this post already knowing the answer. What surprises me though is the number of organisations I have either worked for in the past or witnessed first hand, that just don’t subscribe to Sales/Marketing harmony. In my opinion Sales and Marketing must be hand in hand. They are however, in most instances 2 … Continue reading

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[INFOGRAPHIC] CVs / Resume’s

About a month ago I created an infographic CV. It has, once again evolved and you can download the latest version here or click the image to the left. But what has it done for me? Firstly, due to the excellent feedback I have received it has proved my original point that infographics are a … Continue reading

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Google Wallet – Revolutionising The Way We Buy

There is nothing like innovation and Google has done it again. The smartphone is becoming an increasingly important tool with access to pretty much anything, no matter where in the world we are. It’s also displacing other gadgets and object in our lives. Take satellite navigation for example, I used to have a TOM TOM … Continue reading

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Embrace the Social Enterprise – Or Get Left Behind

Social fascinates me, never before have we seen such rapid adoption of a communications channel. What has surprised me is the time it has taken for the enterprise world to get involved. Yes the big brands Facebook pages and Twitter feeds, as do a lot of small businesses but how many of them are embracing … Continue reading

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