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Marketing Trends – The future of the CV and how to differentiate when looking for your dream marketing role in 2013

Right, “time to update the CV” I was thinking about a year ago. Having spent the past 14 years innovating in the marketing arena, Microsoft Word, just wasn’t doing it for me. And this got me thinking. We are typically a creative bunch us marketers, and Word doesn’t really do a CV justice. So I … Continue reading

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Marketing Trends – The Rise of the Socially Hosted Website

You might be asking ‘what are the biggest marketing trends for 2013?’ or ‘how can I leverage the latest marketing initiatives  to improve my business?’ Well I think the biggest shift change in how we go to market will be all about the social website. And that doesn’t mean adding a share or like button … Continue reading

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How To Start Your Social Media Strategy

Think your business doesn’t need social media? Think again. Take a look at these stats The reach of the social channels offers a platform that was previously unimaginable to marketers but social media can be daunting for businesses, usually for 2 reasons. Firstly, ‘Where do I start?’ and secondly, ‘How can it benefit my business?’ … Continue reading

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The Integrated Campaign Approach [INFOGRAPHIC]

I have spoken before about the importance of integrating marketing. I strongly believe that no single marketing channel is truly effective on its own. But what does an integrated campaign look like? Take a look at my latest infographic which goes through the campaign life cycle and its most important elements from conception to conversion. … Continue reading

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Marketing Trends for 2013 and beyond 2013

Where will your 2013 marketing focus be? You may have seen my post last year on my top 5 marketing trends for 2012 but for me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond this year. 1. The Social … Continue reading

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Do you need a Social Community Manager? [Infographic]

Before we start, lets talk about the role of a community manager. The recent rise in social media cannot be argued. It’s adoption from individuals to businesses has been astounding. But at what point does a business need someone to not only manage social media, but manage a community within it? Typically a community manager … Continue reading

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Calculating your true social reach?

It’s an interesting question and one that’s difficult to monitor. Mentions on Twitter are easy to monitor, I have my Twitter set up to mail me when someone mentions me, but unfortunately, that doesn’t catch all. Let me show you and example. Last week I wrote a blog post on how social media and digital print … Continue reading

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My Latest Creation

Yes, it’s finally here, the new ONI website. After 3 pain-staking months of Photoshop, WordPress, cross-browser testing and hosting issues it’s alive!!! http://www.oni.co.uk Would love to hear your thoughts and feedback on a site built entirely in-house by a self-taught enthusiast: Me. For those that want some information on some of the site features, see … Continue reading

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Using Twitter to Drive Revenue

I have been using Twitter for a couple of years at least. I have a personal account and a professional one (@gareth_case). I often get asked what it’s real purpose is. Well for me it does 2 things. My personal account is following everything and anything I am interested in, mainly Football and comedy. My … Continue reading

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Google Adds Real-Time Analytics – Shouldn’t The Social Channels Too?

I have been a big fan of Google Analytics and a regular user for about 8 years. The level of detail it provides on not only my visitors but their behaviour on websites I run is invaluable. I was excited last week to hear about probably the platform’s biggest development in the history of the … Continue reading

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