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Social Media Guide: Getting Started With Social Media Strategy

Social Media can be daunting for businesses, usually for 2 reasons. Firstly, ‘Where do I start?’ and secondly, ‘How can it benefit my business?’ In my opinion social media should form a part of every company’s marketing strategy, big or small. The way in which you use it will depend on many factors such as … Continue reading

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The Power of White Space Marketing

When I recently redesigned our exhibition stand I was confronted by a senior member of the sales team who questioned the design. “Why is there so much space around our logo? We could fit a lot more messaging on there, what about another web address or a phone number?” This conversation was followed by a … Continue reading

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