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This tag is associated with 32 posts

Is B2B Marketing Really Boring?

I was recently asked by a journalist whether I thought B2B marketing is boring? It’s often perceived this way due to the amount on ‘cool’ consumer marketing we are witness to every day. But in my opinion, B2B marketing is only as ‘boring’ as the marketing team behind it and the organisations’ desire to truly differentiate. … Continue reading

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Amazing Guerrilla Marketing Flashmob Makes London Sing

A recent project I have worked on that I think is worth sharing… 924 mince pies, 30 gospel choir singers (and a guitarist!) 11 members of team Xuber, 4 camera men, one giant Xuber banner… all made up the fantastic Xuber surprise which took place on 18th December 2012 to spread festive cheer and say … Continue reading

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Marketing Trends – The future of the CV and how to differentiate when looking for your dream marketing role in 2013

Right, “time to update the CV” I was thinking about a year ago. Having spent the past 14 years innovating in the marketing arena, Microsoft Word, just wasn’t doing it for me. And this got me thinking. We are typically a creative bunch us marketers, and Word doesn’t really do a CV justice. So I … Continue reading

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How To Start Your Social Media Strategy

Think your business doesn’t need social media? Think again. Take a look at these stats The reach of the social channels offers a platform that was previously unimaginable to marketers but social media can be daunting for businesses, usually for 2 reasons. Firstly, ‘Where do I start?’ and secondly, ‘How can it benefit my business?’ … Continue reading

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The Integrated Campaign Approach [INFOGRAPHIC]

I have spoken before about the importance of integrating marketing. I strongly believe that no single marketing channel is truly effective on its own. But what does an integrated campaign look like? Take a look at my latest infographic which goes through the campaign life cycle and its most important elements from conception to conversion. … Continue reading

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Do you need a Social Community Manager? [Infographic]

Before we start, lets talk about the role of a community manager. The recent rise in social media cannot be argued. It’s adoption from individuals to businesses has been astounding. But at what point does a business need someone to not only manage social media, but manage a community within it? Typically a community manager … Continue reading

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The Growing Need for Marketing Specialists

Generic is no longer enough. The skill sets of marketing directors, managers, execs and assistants must be honed to specific areas of the marketing mix. Yes, it’s great to have an all-rounder, great to have someone who can try their hand at many different tasks but it’s a lot less valuable than having a dedicated … Continue reading

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Using Twitter to Drive Revenue

I have been using Twitter for a couple of years at least. I have a personal account and a professional one (@gareth_case). I often get asked what it’s real purpose is. Well for me it does 2 things. My personal account is following everything and anything I am interested in, mainly Football and comedy. My … Continue reading

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Apple’s brand and what we can learn from it

Not everyone is Fanboi. Typically, the techies amongst us revolt against what makes Apple appeal to the masses. But, there is no questioning their success, they are just short of having $100B cash, sat in the bank, an increase from $15.4B at the end of 2007 (the year the iPhone was launched). They are relatively … Continue reading

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2 Types of Marketing Managers and What Difference Your CV Makes

I have worked in marketing management roles for more than 10 years. my roles have been varied both in terms of job function and the companies I have worked for. I have to say that marketing managers fall into 2 clear categories, usually driven by the type of organsiation they work for. Type 1 – … Continue reading

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