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The Integrated Campaign Approach [INFOGRAPHIC]

I have spoken before about the importance of integrating marketing. I strongly believe that no single marketing channel is truly effective on its own. But what does an integrated campaign look like? Take a look at my latest infographic which goes through the campaign life cycle and its most important elements from conception to conversion. … Continue reading

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The Growing Need for Marketing Specialists

Generic is no longer enough. The skill sets of marketing directors, managers, execs and assistants must be honed to specific areas of the marketing mix. Yes, it’s great to have an all-rounder, great to have someone who can try their hand at many different tasks but it’s a lot less valuable than having a dedicated … Continue reading

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[INFOGRAPHIC] CVs / Resume’s

About a month ago I created an infographic CV. It has, once again evolved and you can download the latest version here or click the image to the left. But what has it done for me? Firstly, due to the excellent feedback I have received it has proved my original point that infographics are a … Continue reading

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Direct mail is back. And it’s better than before

Direct mail once ruled the roost, in the B2B space it was the quickest way to mass market to your customers and prospects and I remember just 10 years ago executing campaigns to thousands upon thousands potential customers, then sitting there waiting for the postman to deliver a sack full of responses or for the … Continue reading

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Carving out a niche has never been more important

The days of relying on the Yellow Pages for your local plumber or a good restaurant have long since gone. What amazed me during that transitional period from paper based research to the trusty internet was the sheer number of online directory services that appeared, in addition to the investment from existing paper directory companies to transition to a’cloud based’ offering … Continue reading

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Infographic CVs – The Key to an Interview or the beginning of a new era in communication?

During my time in various marketing manager roles I have spent countless hours sifting through CVs, both good and bad trying to find that stand out candidate. When I sit here and think about it, not 1 has really struck me… The content has in some instances been enough to make me pick up the … Continue reading

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The end of print as we know it?

I love Sunday mornings, a bit of a lay in, breakfast with the family and a read of the week’s best paper in my opinion, the Sunday Times. Whilst I love the variety the publication offers with it’s plethora of sections, it’s broadsheet form factor is less than ideal. Ahead of a long journey a … Continue reading

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The Power is in the Audience

A recent Forrester report claims that a 60 second video is the equivalent of 1.8m written words. And I believe it, as I am one of a group of people that prefers to consume information at a high level, in short concise chunks. Video works for me. The same however, cannot be said of any … Continue reading

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