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QR Codes

This tag is associated with 8 posts

[VIDEO] Can video content be produced in-house? [UPDATE]

A little less than a month ago, I posted an entry asking the question – Can video content be produced in-house. It sparked tremendous debate amongst marketing professionals, agencies and videographers. Well, 3 and a bit weeks later I have some of my home-grown video to show and would love to hear your feedback. The … Continue reading

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Goodbye QR Codes – Hello Blippar

Just as we are all getting used to using QR codes guess what? They have been well and truly superseded. Welcome to Blippar Blippar is an App for smartphones that pitches itself as a ‘Magic Lens to the World’. Using augmented reality, the Blippar App turns mundane, 2D advertising and information into  an interactive 3 dimensional … Continue reading

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[INFOGRAPHIC] CVs / Resume’s

About a month ago I created an infographic CV. It has, once again evolved and you can download the latest version here or click the image to the left. But what has it done for me? Firstly, due to the excellent feedback I have received it has proved my original point that infographics are a … Continue reading

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Top 5 Marketing Trends for 2012

Here are my top 5 marketing trends to look out for as we approach 2012. 1. Location Based Marketing (LBM) This is all about delivering content (usually to mobile devices) to consumers based on their location. Imagine getting a push message from Starbucks as you walk past one of their stores offering you a free … Continue reading

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My Infographic CV [UPDATE]

I would like to say a big thank you to everyone that has taken the time to comment and e-mail me on my Infographic CV. Special thanks to http://jonspruce.com who took an awful lot of time writing to me with some great suggestions. So, 8 days on and after more than 330 downloads and 480 page … Continue reading

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Direct mail is back. And it’s better than before

Direct mail once ruled the roost, in the B2B space it was the quickest way to mass market to your customers and prospects and I remember just 10 years ago executing campaigns to thousands upon thousands potential customers, then sitting there waiting for the postman to deliver a sack full of responses or for the … Continue reading

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QR Codes – Measurable Intrigue

Despite seeing these codes appearing more often all over direct mail, e-shots, coffee cups and even on washing labels in my clothes I ignored them, probably for about 18 months. Curiosity however, as always, got the better of this cat and having seen this video on #Mashable I suddenly realised their worth. You see, words … Continue reading

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Social media in the B2B world. Important or a waste of time?

The way in which we consume information is changing and therefore, the way we deliver it to our customers and prospects must also change. I witnessed first-hand the rise of e-mail and as a result, the demise of direct mail, once the king direct marketing. Through the years however, I have to say that e-mail … Continue reading

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