This tag is associated with 5 posts

5 email marketing tips for more successful campaigns

With the world of social media dominating high volumes of b2b and b2c communications, what’s happening to email? There is no doubt both the use and success of email has been in decline over recent years. What this means to marketing professionals is that of you want your email campaigns to succeed, then they need … Continue reading

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[INFOGRAPHIC] Should CRM be managed by marketing? And my top 6 tips for a successful deployment

CRM systems. We can’t live with them, but at the same time can’t live without them. They are a fundamental part of our team and if we use them properly, they play a huge part in our success. I have worked for companies where CRM has been sourced, implemented and managed by IT. In my … Continue reading

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Why do we buy big brands?

You see them everywhere. Brands, we as consumers trust. And we pay a premium for their products and services even though sometimes the quality is no different. So why do we subscribe to them? It’s a little thing called ‘Marketing’ I found myself, last week, wondering the isles of Tesco’s for our weekly shop. I headed … Continue reading

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Use LinkedIn to Recruit – Faster, Cheaper and Easier

LinkedIn has one tremendous asset. It is the worlds most up to date business contact database. It’s a great tool for sourcing data for campaigns and building company profiles, but have any of you used it as a recruitment tool? Here are some interesting stats that may make you realise how important social media is … Continue reading

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Customer Retention – B2B to B2C

When I look around at the brands I subscribe to they usually offer 1 of 2 things, either an exceptional product or service or a reason to return as a customer.  Take Tesco as a prime example, their products, whilst not bad are by no means at the top of the quality chain. I would … Continue reading

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