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Social Media

This tag is associated with 35 posts

Marketing Trends – The future of the CV and how to differentiate when looking for your dream marketing role in 2013

Right, “time to update the CV” I was thinking about a year ago. Having spent the past 14 years innovating in the marketing arena, Microsoft Word, just wasn’t doing it for me. And this got me thinking. We are typically a creative bunch us marketers, and Word doesn’t really do a CV justice. So I … Continue reading

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Marketing Trends – The Rise of the Socially Hosted Website

You might be asking ‘what are the biggest marketing trends for 2013?’ or ‘how can I leverage the latest marketing initiatives  to improve my business?’ Well I think the biggest shift change in how we go to market will be all about the social website. And that doesn’t mean adding a share or like button … Continue reading

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How To Start Your Social Media Strategy

Think your business doesn’t need social media? Think again. Take a look at these stats The reach of the social channels offers a platform that was previously unimaginable to marketers but social media can be daunting for businesses, usually for 2 reasons. Firstly, ‘Where do I start?’ and secondly, ‘How can it benefit my business?’ … Continue reading

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Marketing Trends for 2013 and beyond 2013

Where will your 2013 marketing focus be? You may have seen my post last year on my top 5 marketing trends for 2012 but for me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond this year. 1. The Social … Continue reading

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Do you need a Social Community Manager? [Infographic]

Before we start, lets talk about the role of a community manager. The recent rise in social media cannot be argued. It’s adoption from individuals to businesses has been astounding. But at what point does a business need someone to not only manage social media, but manage a community within it? Typically a community manager … Continue reading

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Calculating your true social reach?

It’s an interesting question and one that’s difficult to monitor. Mentions on Twitter are easy to monitor, I have my Twitter set up to mail me when someone mentions me, but unfortunately, that doesn’t catch all. Let me show you and example. Last week I wrote a blog post on how social media and digital print … Continue reading

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My Latest Creation

Yes, it’s finally here, the new ONI website. After 3 pain-staking months of Photoshop, WordPress, cross-browser testing and hosting issues it’s alive!!! http://www.oni.co.uk Would love to hear your thoughts and feedback on a site built entirely in-house by a self-taught enthusiast: Me. For those that want some information on some of the site features, see … Continue reading

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The Growing Need for Marketing Specialists

Generic is no longer enough. The skill sets of marketing directors, managers, execs and assistants must be honed to specific areas of the marketing mix. Yes, it’s great to have an all-rounder, great to have someone who can try their hand at many different tasks but it’s a lot less valuable than having a dedicated … Continue reading

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Using Twitter to Drive Revenue

I have been using Twitter for a couple of years at least. I have a personal account and a professional one (@gareth_case). I often get asked what it’s real purpose is. Well for me it does 2 things. My personal account is following everything and anything I am interested in, mainly Football and comedy. My … Continue reading

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Google Adds Real-Time Analytics – Shouldn’t The Social Channels Too?

I have been a big fan of Google Analytics and a regular user for about 8 years. The level of detail it provides on not only my visitors but their behaviour on websites I run is invaluable. I was excited last week to hear about probably the platform’s biggest development in the history of the … Continue reading

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