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This tag is associated with 5 posts

5 email marketing tips for more successful campaigns

With the world of social media dominating high volumes of b2b and b2c communications, what’s happening to email? There is no doubt both the use and success of email has been in decline over recent years. What this means to marketing professionals is that of you want your email campaigns to succeed, then they need … Continue reading

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Goodbye QR Codes – Hello Blippar

Just as we are all getting used to using QR codes guess what? They have been well and truly superseded. Welcome to Blippar Blippar is an App for smartphones that pitches itself as a ‘Magic Lens to the World’. Using augmented reality, the Blippar App turns mundane, 2D advertising and information into  an interactive 3 dimensional … Continue reading

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Why do we buy big brands?

You see them everywhere. Brands, we as consumers trust. And we pay a premium for their products and services even though sometimes the quality is no different. So why do we subscribe to them? It’s a little thing called ‘Marketing’ I found myself, last week, wondering the isles of Tesco’s for our weekly shop. I headed … Continue reading

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The Facebook generation – Is your business ready to tackle a new demographic?

I have worked in marketing now for more than 12 years. There have always been demographics, which in my opinion need taking very seriously. But over the last few years the most important demographic has appeared and it’s one that is shaping our future as marketing professionals. The 5-16 year old community will, over the … Continue reading

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Customer Retention – B2B to B2C

When I look around at the brands I subscribe to they usually offer 1 of 2 things, either an exceptional product or service or a reason to return as a customer.  Take Tesco as a prime example, their products, whilst not bad are by no means at the top of the quality chain. I would … Continue reading

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