white space

This tag is associated with 2 posts

[VIDEO] Can video content be produced in-house? [UPDATE]

A little less than a month ago, I posted an entry asking the question – Can video content be produced in-house. It sparked tremendous debate amongst marketing professionals, agencies and videographers. Well, 3 and a bit weeks later I have some of my home-grown video to show and would love to hear your feedback. The … Continue reading

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The Power of White Space Marketing

When I recently redesigned our exhibition stand I was confronted by a senior member of the sales team who questioned the design. “Why is there so much space around our logo? We could fit a lot more messaging on there, what about another web address or a phone number?” This conversation was followed by a … Continue reading

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