This tag is associated with 1 post

Is B2B Marketing Really Boring?

I was recently asked by a journalist whether I thought B2B marketing is boring? It’s often perceived this way due to the amount on ‘cool’ consumer marketing we are witness to every day. But in my opinion,┬áB2B marketing is only as ‘boring’ as the marketing team behind it and the organisations’ desire to truly differentiate. … Continue reading

Rate this: