INSIDE A MARKETING MIND: BLOG BY GARETH CASE
Social Media
The Next Big Role in Marketing – The Content Marketing Manager
Marketing positions have been pretty static over the past 5-10 years. We have however, seen a slight shift that has matched our marketing efforts, the rise of online and digital marketing managers and execs for example, but these job functions require a similar skill set to their predecessors’, only they are doing it online, rather than … Continue reading
Amazing Guerrilla Marketing Flashmob Makes London Sing
A recent project I have worked on that I think is worth sharing… 924 mince pies, 30 gospel choir singers (and a guitarist!) 11 members of team Xuber, 4 camera men, one giant Xuber banner… all made up the fantastic Xuber surprise which took place on 18th December 2012 to spread festive cheer and say … Continue reading
Marketing Trends – The future of the CV and how to differentiate when looking for your dream marketing role in 2013
Right, “time to update the CV” I was thinking about a year ago. Having spent the past 14 years innovating in the marketing arena, Microsoft Word, just wasn’t doing it for me. And this got me thinking. We are typically a creative bunch us marketers, and Word doesn’t really do a CV justice. So I … Continue reading
Marketing Trends – The Rise of the Socially Hosted Website
You might be asking ‘what are the biggest marketing trends for 2013?’ or ‘how can I leverage the latest marketing initiatives to improve my business?’ Well I think the biggest shift change in how we go to market will be all about the social website. And that doesn’t mean adding a share or like button … Continue reading
How To Start Your Social Media Strategy
Think your business doesn’t need social media? Think again. Take a look at these stats The reach of the social channels offers a platform that was previously unimaginable to marketers but social media can be daunting for businesses, usually for 2 reasons. Firstly, ‘Where do I start?’ and secondly, ‘How can it benefit my business?’ … Continue reading
The Integrated Campaign Approach [INFOGRAPHIC]
I have spoken before about the importance of integrating marketing. I strongly believe that no single marketing channel is truly effective on its own. But what does an integrated campaign look like? Take a look at my latest infographic which goes through the campaign life cycle and its most important elements from conception to conversion. … Continue reading
Marketing Trends for 2013 and beyond 2013
Where will your 2013 marketing focus be? You may have seen my post last year on my top 5 marketing trends for 2012 but for me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond this year. 1. The Social … Continue reading
Do you need a Social Community Manager? [Infographic]
Before we start, lets talk about the role of a community manager. The recent rise in social media cannot be argued. It’s adoption from individuals to businesses has been astounding. But at what point does a business need someone to not only manage social media, but manage a community within it? Typically a community manager … Continue reading
Calculating your true social reach?
It’s an interesting question and one that’s difficult to monitor. Mentions on Twitter are easy to monitor, I have my Twitter set up to mail me when someone mentions me, but unfortunately, that doesn’t catch all. Let me show you and example. Last week I wrote a blog post on how social media and digital print … Continue reading
How Social Media and Digital Print Works for Business’s – A Working Example
I am a fan of multi-channel, multi-touch, fully integrated campaigns. I believe that our audiences should be hit from all angles with a consistent brand and message that is relevant, targeted, measurable and, well, a little bit different. Regular readers of my blog will know of my appreciation for social media. It’s crude scope and ability … Continue reading
INSIDE A MARKETING MIND: BLOG BY GARETH CASE 