INSIDE A MARKETING MIND: BLOG BY GARETH CASE
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Marketing Trends for 2013 and beyond 2013
Where will your 2013 marketing focus be? You may have seen my post last year on my top 5 marketing trends for 2012 but for me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond this year. 1. The Social … Continue reading
[VIDEO] Can video content be produced in-house? [UPDATE]
A little less than a month ago, I posted an entry asking the question – Can video content be produced in-house. It sparked tremendous debate amongst marketing professionals, agencies and videographers. Well, 3 and a bit weeks later I have some of my home-grown video to show and would love to hear your feedback. The … Continue reading
Goodbye QR Codes – Hello Blippar
Just as we are all getting used to using QR codes guess what? They have been well and truly superseded. Welcome to Blippar Blippar is an App for smartphones that pitches itself as a ‘Magic Lens to the World’. Using augmented reality, the Blippar App turns mundane, 2D advertising and information into an interactive 3 dimensional … Continue reading
Marketing Trends for 2013 and beyond
You may have already seen my post on my top 5 marketing trends for 2012 but for me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond next year. 1. The Social Enterprise I have spoken about this innovation … Continue reading
Embrace the Social Enterprise – Or Get Left Behind
Social fascinates me, never before have we seen such rapid adoption of a communications channel. What has surprised me is the time it has taken for the enterprise world to get involved. Yes the big brands Facebook pages and Twitter feeds, as do a lot of small businesses but how many of them are embracing … Continue reading
Top 5 Marketing Trends for 2012
Here are my top 5 marketing trends to look out for as we approach 2012. 1. Location Based Marketing (LBM) This is all about delivering content (usually to mobile devices) to consumers based on their location. Imagine getting a push message from Starbucks as you walk past one of their stores offering you a free … Continue reading
Can video content be produced in-house?
As I have mentioned in a previous post, Forrester suggests that a 60 second video is worth 1.8 million written words. Having recently created a whole portfolio of new collateral for ONI, it got me thinking. I decided that a 60 second elevator pitch on each of the core solutions we offer would help us … Continue reading
[INFOGRAPHIC] The Internet in 2015
The way we work is changing. More applications are being deployed in the cloud, more communication is being done via video and the growth of social media in the past few years has meant that the internet as we once knew has, and will continue to change rapidly. Who would have thought back in 1984 … Continue reading
The Power is in the Audience
A recent Forrester report claims that a 60 second video is the equivalent of 1.8m written words. And I believe it, as I am one of a group of people that prefers to consume information at a high level, in short concise chunks. Video works for me. The same however, cannot be said of any … Continue reading
INSIDE A MARKETING MIND: BLOG BY GARETH CASE 