This tag is associated with 2 posts

Is B2B Marketing Really Boring?

I was recently asked by a journalist whether I thought B2B marketing is boring? It’s often perceived this way due to the amount on ‘cool’ consumer marketing we are witness to every day. But in my opinion,┬áB2B marketing is only as ‘boring’ as the marketing team behind it and the organisations’ desire to truly differentiate. … Continue reading

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Google Wallet – Revolutionising The Way We Buy

There is nothing like innovation and Google has done it again. The smartphone is becoming an increasingly important tool with access to pretty much anything, no matter where in the world we are. It’s also displacing other gadgets and object in our lives. Take satellite navigation for example, I used to have a TOM TOM … Continue reading

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