INSIDE A MARKETING MIND: BLOG BY GARETH CASE
Direct Marketing
Do you need a Social Community Manager? [Infographic]
Before we start, lets talk about the role of a community manager. The recent rise in social media cannot be argued. It’s adoption from individuals to businesses has been astounding. But at what point does a business need someone to not only manage social media, but manage a community within it? Typically a community manager … Continue reading
The Growing Need for Marketing Specialists
Generic is no longer enough. The skill sets of marketing directors, managers, execs and assistants must be honed to specific areas of the marketing mix. Yes, it’s great to have an all-rounder, great to have someone who can try their hand at many different tasks but it’s a lot less valuable than having a dedicated … Continue reading
Goodbye QR Codes – Hello Blippar
Just as we are all getting used to using QR codes guess what? They have been well and truly superseded. Welcome to Blippar Blippar is an App for smartphones that pitches itself as a ‘Magic Lens to the World’. Using augmented reality, the Blippar App turns mundane, 2D advertising and information into an interactive 3 dimensional … Continue reading
Creative agencies should start by being… Creative?
How many times does my phone ring each day? probably 30. How many times is it someone trying to sell me something? probably 20. Now let’s add e-mail, usually un-targeted, non-personal twaddle that probably generates another 20 or so views a day. So, 20 calls and 20 e-mails every day from agencies; Print, Design,Social Media, … Continue reading
Direct mail is back. And it’s better than before
Direct mail once ruled the roost, in the B2B space it was the quickest way to mass market to your customers and prospects and I remember just 10 years ago executing campaigns to thousands upon thousands potential customers, then sitting there waiting for the postman to deliver a sack full of responses or for the … Continue reading
QR Codes – Measurable Intrigue
Despite seeing these codes appearing more often all over direct mail, e-shots, coffee cups and even on washing labels in my clothes I ignored them, probably for about 18 months. Curiosity however, as always, got the better of this cat and having seen this video on #Mashable I suddenly realised their worth. You see, words … Continue reading
INSIDE A MARKETING MIND: BLOG BY GARETH CASE 