INSIDE A MARKETING MIND: BLOG BY GARETH CASE
Communication
How To Start Your Social Media Strategy
Think your business doesn’t need social media? Think again. Take a look at these stats The reach of the social channels offers a platform that was previously unimaginable to marketers but social media can be daunting for businesses, usually for 2 reasons. Firstly, ‘Where do I start?’ and secondly, ‘How can it benefit my business?’ … Continue reading
The Integrated Campaign Approach [INFOGRAPHIC]
I have spoken before about the importance of integrating marketing. I strongly believe that no single marketing channel is truly effective on its own. But what does an integrated campaign look like? Take a look at my latest infographic which goes through the campaign life cycle and its most important elements from conception to conversion. … Continue reading
Do you need a Social Community Manager? [Infographic]
Before we start, lets talk about the role of a community manager. The recent rise in social media cannot be argued. It’s adoption from individuals to businesses has been astounding. But at what point does a business need someone to not only manage social media, but manage a community within it? Typically a community manager … Continue reading
The Growing Need for Marketing Specialists
Generic is no longer enough. The skill sets of marketing directors, managers, execs and assistants must be honed to specific areas of the marketing mix. Yes, it’s great to have an all-rounder, great to have someone who can try their hand at many different tasks but it’s a lot less valuable than having a dedicated … Continue reading
Using Twitter to Drive Revenue
I have been using Twitter for a couple of years at least. I have a personal account and a professional one (@gareth_case). I often get asked what it’s real purpose is. Well for me it does 2 things. My personal account is following everything and anything I am interested in, mainly Football and comedy. My … Continue reading
The role Apple played in the rise of social media.
The success of social media is often attributed to the likes of Mark Zuckerberg, Facebook’s creator. What Mark has achieved is nothing short of simply amazing. His networking platform has transformed the way the world communicates, collaborates, advertises and consumes information. For me though, there is one element of social networking that never gets the … Continue reading
Goodbye QR Codes – Hello Blippar
Just as we are all getting used to using QR codes guess what? They have been well and truly superseded. Welcome to Blippar Blippar is an App for smartphones that pitches itself as a ‘Magic Lens to the World’. Using augmented reality, the Blippar App turns mundane, 2D advertising and information into an interactive 3 dimensional … Continue reading
Marketing Trends for 2013 and beyond
You may have already seen my post on my top 5 marketing trends for 2012 but for me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond next year. 1. The Social Enterprise I have spoken about this innovation … Continue reading
Can video content be produced in-house?
As I have mentioned in a previous post, Forrester suggests that a 60 second video is worth 1.8 million written words. Having recently created a whole portfolio of new collateral for ONI, it got me thinking. I decided that a 60 second elevator pitch on each of the core solutions we offer would help us … Continue reading
[INFOGRAPHIC] The Internet in 2015
The way we work is changing. More applications are being deployed in the cloud, more communication is being done via video and the growth of social media in the past few years has meant that the internet as we once knew has, and will continue to change rapidly. Who would have thought back in 1984 … Continue reading
INSIDE A MARKETING MIND: BLOG BY GARETH CASE 