INSIDE A MARKETING MIND: BLOG BY GARETH CASE
design
The Integrated Campaign Approach [INFOGRAPHIC]
I have spoken before about the importance of integrating marketing. I strongly believe that no single marketing channel is truly effective on its own. But what does an integrated campaign look like? Take a look at my latest infographic which goes through the campaign life cycle and its most important elements from conception to conversion. … Continue reading
My Latest Creation
Yes, it’s finally here, the new ONI website. After 3 pain-staking months of Photoshop, WordPress, cross-browser testing and hosting issues it’s alive!!! http://www.oni.co.uk Would love to hear your thoughts and feedback on a site built entirely in-house by a self-taught enthusiast: Me. For those that want some information on some of the site features, see … Continue reading
Goodbye QR Codes – Hello Blippar
Just as we are all getting used to using QR codes guess what? They have been well and truly superseded. Welcome to Blippar Blippar is an App for smartphones that pitches itself as a ‘Magic Lens to the World’. Using augmented reality, the Blippar App turns mundane, 2D advertising and information into an interactive 3 dimensional … Continue reading
[INFOGRAPHIC] CVs / Resume’s
About a month ago I created an infographic CV. It has, once again evolved and you can download the latest version here or click the image to the left. But what has it done for me? Firstly, due to the excellent feedback I have received it has proved my original point that infographics are a … Continue reading
[INFOGRAPHIC] HTML5 – Web 3.0 is here but what does it mean?
I remember my first experience of HTML5, it was Google’s home page which can be viewed in a video here on YouTube I also remember thinking, ‘that’s quite cool, but what on earth will it be used for?’ HTML5’s capabilities are far greater than just a funky Google home page. It has massive potential and has … Continue reading
Creative agencies should start by being… Creative?
How many times does my phone ring each day? probably 30. How many times is it someone trying to sell me something? probably 20. Now let’s add e-mail, usually un-targeted, non-personal twaddle that probably generates another 20 or so views a day. So, 20 calls and 20 e-mails every day from agencies; Print, Design,Social Media, … Continue reading
My Infographic CV [UPDATE]
I would like to say a big thank you to everyone that has taken the time to comment and e-mail me on my Infographic CV. Special thanks to http://jonspruce.com who took an awful lot of time writing to me with some great suggestions. So, 8 days on and after more than 330 downloads and 480 page … Continue reading
Direct mail is back. And it’s better than before
Direct mail once ruled the roost, in the B2B space it was the quickest way to mass market to your customers and prospects and I remember just 10 years ago executing campaigns to thousands upon thousands potential customers, then sitting there waiting for the postman to deliver a sack full of responses or for the … Continue reading
Carving out a niche has never been more important
The days of relying on the Yellow Pages for your local plumber or a good restaurant have long since gone. What amazed me during that transitional period from paper based research to the trusty internet was the sheer number of online directory services that appeared, in addition to the investment from existing paper directory companies to transition to a’cloud based’ offering … Continue reading
Infographic CVs – The Key to an Interview or the beginning of a new era in communication?
During my time in various marketing manager roles I have spent countless hours sifting through CVs, both good and bad trying to find that stand out candidate. When I sit here and think about it, not 1 has really struck me… The content has in some instances been enough to make me pick up the … Continue reading
INSIDE A MARKETING MIND: BLOG BY GARETH CASE 