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How To Start Your Social Media Strategy

Think your business doesn’t need social media? Think again. Take a look at these stats The reach of the social channels offers a platform that was previously unimaginable to marketers but social media can be daunting for businesses, usually for 2 reasons. Firstly, ‘Where do I start?’ and secondly, ‘How can it benefit my business?’ … Continue reading

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The Integrated Campaign Approach [INFOGRAPHIC]

I have spoken before about the importance of integrating marketing. I strongly believe that no single marketing channel is truly effective on its own. But what does an integrated campaign look like? Take a look at my latest infographic which goes through the campaign life cycle and its most important elements from conception to conversion. … Continue reading

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The Growing Need for Marketing Specialists

Generic is no longer enough. The skill sets of marketing directors, managers, execs and assistants must be honed to specific areas of the marketing mix. Yes, it’s great to have an all-rounder, great to have someone who can try their hand at many different tasks but it’s a lot less valuable than having a dedicated … Continue reading

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Using Twitter to Drive Revenue

I have been using Twitter for a couple of years at least. I have a personal account and a professional one (@gareth_case). I often get asked what it’s real purpose is. Well for me it does 2 things. My personal account is following everything and anything I am interested in, mainly Football and comedy. My … Continue reading

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5 email marketing tips for more successful campaigns

With the world of social media dominating high volumes of b2b and b2c communications, what’s happening to email? There is no doubt both the use and success of email has been in decline over recent years. What this means to marketing professionals is that of you want your email campaigns to succeed, then they need … Continue reading

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Social Media Guide: Getting Started With Social Media Strategy

Social Media can be daunting for businesses, usually for 2 reasons. Firstly, ‘Where do I start?’ and secondly, ‘How can it benefit my business?’ In my opinion social media should form a part of every company’s marketing strategy, big or small. The way in which you use it will depend on many factors such as … Continue reading

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Goodbye QR Codes – Hello Blippar

Just as we are all getting used to using QR codes guess what? They have been well and truly superseded. Welcome to Blippar Blippar is an App for smartphones that pitches itself as a ‘Magic Lens to the World’. Using augmented reality, the Blippar App turns mundane, 2D advertising and information into  an interactive 3 dimensional … Continue reading

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[INFOGRAPHIC] Should CRM be managed by marketing? And my top 6 tips for a successful deployment

CRM systems. We can’t live with them, but at the same time can’t live without them. They are a fundamental part of our team and if we use them properly, they play a huge part in our success. I have worked for companies where CRM has been sourced, implemented and managed by IT. In my … Continue reading

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Direct mail is back. And it’s better than before

Direct mail once ruled the roost, in the B2B space it was the quickest way to mass market to your customers and prospects and I remember just 10 years ago executing campaigns to thousands upon thousands potential customers, then sitting there waiting for the postman to deliver a sack full of responses or for the … Continue reading

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Social media in the B2B world. Important or a waste of time?

The way in which we consume information is changing and therefore, the way we deliver it to our customers and prospects must also change. I witnessed first-hand the rise of e-mail and as a result, the demise of direct mail, once the king direct marketing. Through the years however, I have to say that e-mail … Continue reading

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