INSIDE A MARKETING MIND: BLOG BY GARETH CASE
CV
Marketing Trends – The future of the CV and how to differentiate when looking for your dream marketing role in 2013
Right, “time to update the CV” I was thinking about a year ago. Having spent the past 14 years innovating in the marketing arena, Microsoft Word, just wasn’t doing it for me. And this got me thinking. We are typically a creative bunch us marketers, and Word doesn’t really do a CV justice. So I … Continue reading
2 Types of Marketing Managers and What Difference Your CV Makes
I have worked in marketing management roles for more than 10 years. my roles have been varied both in terms of job function and the companies I have worked for. I have to say that marketing managers fall into 2 clear categories, usually driven by the type of organsiation they work for. Type 1 – … Continue reading
Social Media Guide: Getting Started With Social Media Strategy
Social Media can be daunting for businesses, usually for 2 reasons. Firstly, ‘Where do I start?’ and secondly, ‘How can it benefit my business?’ In my opinion social media should form a part of every company’s marketing strategy, big or small. The way in which you use it will depend on many factors such as … Continue reading
[INFOGRAPHIC] CVs / Resume’s
About a month ago I created an infographic CV. It has, once again evolved and you can download the latest version here or click the image to the left. But what has it done for me? Firstly, due to the excellent feedback I have received it has proved my original point that infographics are a … Continue reading
Top 5 Marketing Trends for 2012
Here are my top 5 marketing trends to look out for as we approach 2012. 1. Location Based Marketing (LBM) This is all about delivering content (usually to mobile devices) to consumers based on their location. Imagine getting a push message from Starbucks as you walk past one of their stores offering you a free … Continue reading
Creative agencies should start by being… Creative?
How many times does my phone ring each day? probably 30. How many times is it someone trying to sell me something? probably 20. Now let’s add e-mail, usually un-targeted, non-personal twaddle that probably generates another 20 or so views a day. So, 20 calls and 20 e-mails every day from agencies; Print, Design,Social Media, … Continue reading
My Infographic CV [UPDATE]
I would like to say a big thank you to everyone that has taken the time to comment and e-mail me on my Infographic CV. Special thanks to http://jonspruce.com who took an awful lot of time writing to me with some great suggestions. So, 8 days on and after more than 330 downloads and 480 page … Continue reading
Use LinkedIn to Recruit – Faster, Cheaper and Easier
LinkedIn has one tremendous asset. It is the worlds most up to date business contact database. It’s a great tool for sourcing data for campaigns and building company profiles, but have any of you used it as a recruitment tool? Here are some interesting stats that may make you realise how important social media is … Continue reading
SEO – Search Engine Optimisation or a Seriously Expensive Option?
SEO – A very interesting subject. There are hundred of companies out there offering ‘first page on Google, guaranteed’ and I should know as about 50 of them call me every week. I have witnessed, first hand the change in SEO over the past 10 years. The days of adding hundreds of metatags to your pages are … Continue reading
Infographic CVs – The Key to an Interview or the beginning of a new era in communication?
During my time in various marketing manager roles I have spent countless hours sifting through CVs, both good and bad trying to find that stand out candidate. When I sit here and think about it, not 1 has really struck me… The content has in some instances been enough to make me pick up the … Continue reading
INSIDE A MARKETING MIND: BLOG BY GARETH CASE 