INSIDE A MARKETING MIND: BLOG BY GARETH CASE
Marketing Trends – The Rise of the Socially Hosted Website
You might be asking ‘what are the biggest marketing trends for 2013?’ or ‘how can I leverage the latest marketing initiatives to improve my business?’ Well I think the biggest shift change in how we go to market will be all about the social website. And that doesn’t mean adding a share or like button … Continue reading
How To Start Your Social Media Strategy
Think your business doesn’t need social media? Think again. Take a look at these stats The reach of the social channels offers a platform that was previously unimaginable to marketers but social media can be daunting for businesses, usually for 2 reasons. Firstly, ‘Where do I start?’ and secondly, ‘How can it benefit my business?’ … Continue reading
The Integrated Campaign Approach [INFOGRAPHIC]
I have spoken before about the importance of integrating marketing. I strongly believe that no single marketing channel is truly effective on its own. But what does an integrated campaign look like? Take a look at my latest infographic which goes through the campaign life cycle and its most important elements from conception to conversion. … Continue reading
Marketing Trends for 2013 and beyond 2013
Where will your 2013 marketing focus be? You may have seen my post last year on my top 5 marketing trends for 2012 but for me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond this year. 1. The Social … Continue reading
Do you need a Social Community Manager? [Infographic]
Before we start, lets talk about the role of a community manager. The recent rise in social media cannot be argued. It’s adoption from individuals to businesses has been astounding. But at what point does a business need someone to not only manage social media, but manage a community within it? Typically a community manager … Continue reading
The Growing Need for Marketing Specialists
Generic is no longer enough. The skill sets of marketing directors, managers, execs and assistants must be honed to specific areas of the marketing mix. Yes, it’s great to have an all-rounder, great to have someone who can try their hand at many different tasks but it’s a lot less valuable than having a dedicated … Continue reading
Using Twitter to Drive Revenue
I have been using Twitter for a couple of years at least. I have a personal account and a professional one (@gareth_case). I often get asked what it’s real purpose is. Well for me it does 2 things. My personal account is following everything and anything I am interested in, mainly Football and comedy. My … Continue reading
Google Adds Real-Time Analytics – Shouldn’t The Social Channels Too?
I have been a big fan of Google Analytics and a regular user for about 8 years. The level of detail it provides on not only my visitors but their behaviour on websites I run is invaluable. I was excited last week to hear about probably the platform’s biggest development in the history of the … Continue reading
Why Google+ Must Not Be Ignored
Another social network. I know what you’re thinking. Google+ adoption hasn’t been quite what many were expecting and why should you dedicate your time to another social network? I already spend a considerable amount of time writing this blog and managing my activity through LinkedIn, Twitter and other social channels but Google+ for me does a unique … Continue reading
Would you pay for Social Media Consultancy?
I get a lot of cold calls. Everything from data, web agencies, telemarketing firms and so on. But recently I have noticed an increase in companies pitching ‘consultancy’. The most popular form at the moment being Social Media Consultancy. So I pose a question, how many of you would be happy to pay for Social … Continue reading
INSIDE A MARKETING MIND: BLOG BY GARETH CASE 