I have spoken before about the importance of integrating marketing. I strongly believe that no single marketing channel is truly effective on its own. But what does an integrated campaign look like? Take a look at my latest infographic which goes through the campaign life cycle and its most important elements from conception to conversion. … Continue reading
Before we start, lets talk about the role of a community manager. The recent rise in social media cannot be argued. It’s adoption from individuals to businesses has been astounding. But at what point does a business need someone to not only manage social media, but manage a community within it? Typically a community manager … Continue reading
It’s an interesting question and one that’s difficult to monitor. Mentions on Twitter are easy to monitor, I have my Twitter set up to mail me when someone mentions me, but unfortunately, that doesn’t catch all. Let me show you and example. Last week I wrote a blog post on how social media and digital print … Continue reading
I have been a big fan of Google Analytics and a regular user for about 8 years. The level of detail it provides on not only my visitors but their behaviour on websites I run is invaluable. I was excited last week to hear about probably the platform’s biggest development in the history of the … Continue reading
Another social network. I know what you’re thinking. Google+ adoption hasn’t been quite what many were expecting and why should you dedicate your time to another social network? I already spend a considerable amount of time writing this blog and managing my activity through LinkedIn, Twitter and other social channels but Google+ for me does a unique … Continue reading
The success of social media is often attributed to the likes of Mark Zuckerberg, Facebook’s creator. What Mark has achieved is nothing short of simply amazing. His networking platform has transformed the way the world communicates, collaborates, advertises and consumes information. For me though, there is one element of social networking that never gets the … Continue reading
I recently wrote a post about Google entering the social networking world a little, well. late. I stick by that statement and believe that they should have been doing social for the past 5 years at least. What many people have underestimated however is the power of their +1 button. Let me explain some of … Continue reading
Social Media can be daunting for businesses, usually for 2 reasons. Firstly, ‘Where do I start?’ and secondly, ‘How can it benefit my business?’ In my opinion social media should form a part of every company’s marketing strategy, big or small. The way in which you use it will depend on many factors such as … Continue reading
Just as we are all getting used to using QR codes guess what? They have been well and truly superseded. Welcome to Blippar Blippar is an App for smartphones that pitches itself as a ‘Magic Lens to the World’. Using augmented reality, the Blippar App turns mundane, 2D advertising and information into an interactive 3 dimensional … Continue reading
You may have already seen my post on my top 5 marketing trends for 2012 but for me, there is nothing like looking ahead so I have been thinking about 2013 and beyond and here are some of my marketing trend predictions looking beyond next year. 1. The Social Enterprise I have spoken about this innovation … Continue reading